12 Best SEO Audit Tools in 2023

12 Best SEO Audit Tools in 2023


SEO Audit tools are is one of the most important aspects of every SEO campaign. It helps you to understand your website’s performance and analyze it in detail. It provides you with valuable insights that help to improve your website’s organic ranking on Google SERPs.

A good SEO audit tool should provide accurate information about all aspects of SEO, including technical issues, backlinks, keyword rankings etc, which ultimately helps you optimize your site for better rankings and lead generation. In this article, we will see some best free & premium SEO tools that can be used for doing an effective audit of your website’s overall performance.

Google Search Console

Google Search Console is a free tool that helps you see how Google indexes your website. It’s an easy way to get started with SEO and can help you understand your site’s performance.

You can use Google Search Console to get a breakdown of your site’s performance, including the number of pages indexed, the number of URLs over 200 status codes and more.


SEMrush is a powerful tool for SEO audits. It allows you to examine your competitor’s backlinks, keywords, traffic, and more. SEMrush has a free plan that allows you to audit up to 3,000 keywords and 100 domains for up to three months. This is good if you want to use it as a tool in your marketing team or agency’s arsenal however, if you are looking for an audit tool that can be used by the person doing the work (such as yourself) then there are better options out there like Moz Pro or Ahrefs which both offer 30-day trials of their tools with no credit card required if you just want to try them out before committing long-term.

If your budget allows it, then SEMrush Pro will allow unlimited access for up 100k keywords and 10k domains per month, so if this sounds like something that would benefit your needs, then go ahead and sign up here!

Screaming Frog SEO Spider

Screaming Frog SEO Spider is a desktop application for SEO professionals that crawls websites and checks them for broken links, duplicate content, redirects and more. You can also use it to check the speed of your website.

The tool generates sitemaps and lets you export data in various formats, such as Excel or HTML reports, that can be used by web developers or marketers alike.

Moz Pro

Moz Pro is a suite of SEO tools for SEO professionals. It’s a paid tool, but it has a free trial if you want to give it a shot before committing to the full version. The main focus of Moz Pro is on auditing and analyzing backlinks, content optimization, keyword research and more.

Moz also offers a few other tools that can be helpful in your SEO audits:

  • Open Site Explorer (free) – This tool lets you see how many links each site has from other sites around the web. You can also check out the anchor text used in those links (this helps determine which keywords are working well for that particular website).
  • Domain Comparison Tool – This tool allows you to compare two different domains to see how they compare in terms of backlinks profile, social media presence and even keyword rankings on Google SERPs (search engine results pages).


Ahrefs is an SEO tool that helps you analyze your website and gives you insights into your competitors’ SEO strategies. Ahrefs is a great tool for SEO audits because it provides useful data about your website’s performance. This can be useful when it comes time to make changes to your site, as it allows you to see how changes may impact search traffic before they are implemented.

Ahrefs offers an extensive list of features that will help with both on-page optimization and off-page factors, such as link building and social media marketing (SMM). Finally, the platform also has a content marketing suite that provides tools for creating or improving content quality by analyzing keywords and other relevant data points within each piece of content created by users subscribed to the service’s premium plan.

Small SEO Tools Audit Tool

This powerful SEO audit tool is fast and easy to use and can be used for many different types of audits. It also has some useful features like automatic crawling and bulk report generation. This small SEO audit tool is free for 30 days, but you will have to pay for the service after the 30 days.

Google Lighthouse Chrome Extension

Google Lighthouse is a tool for auditing and improving the performance of your web pages. It’s great for SEOs and web developers alike, as it can be used to identify performance issues and fix them.

For example, if you are running an e-commerce site that has a slow page load time, you can use Google Lighthouse to identify which elements on your page are slowing down the user experience. Once you have identified these elements, you can improve them by optimizing images or removing unnecessary CSS rules from your style sheet.

Google Lighthouse also lets users manually test their sites after making changes with an automated audit feature (a new addition in the Chrome extension). This allows users to see how well their changes affected the speed score of their website before they make them live on their production server or website.


SpyFu is a paid tool that allows you to track and analyze your competitor’s advertising strategies. It will show you the keywords they are targeting, which ads are working for them and how much money they spend on ads. You can also find out what keywords people use when searching for your competitor’s products/services.

SpyFu will also help you identify new opportunities by showing your competitors’ top keywords that other websites in your niche aren’t being used yet. This is great for finding untapped niches in which there isn’t high competition yet so that you can get ahead of the curve before everyone else jumps onto these new topics!

DeepCrawl SEO Platform

DeepCrawl, now Lumar is a web crawler that allows you to analyze your website from a technical perspective. It can crawl up to 50,000 pages per site and identify any issues with your website’s architecture and content that impact user experience, search rankings and conversion rates.

It also provides an overview of the quality of your backlinks within the report so you know where to prioritize link-building efforts.

The platform is available as an on-demand service or as part of its annual subscription plan, starting at $999/year (billed annually).

Accuranker SEO Toolset

If you’re looking for a comprehensive SEO audit tool, then Accuranker SEO Toolset will be your best bet.

It has all the features you need to complete an SEO audit: keyword research, backlink checker, rank tracking and more.

Furthermore, it’s effortless to use and has great customer support.

Varvy SEO Tool

If you’re looking for an SEO audit tool that’s free and works with Google Analytics, Varvy SEO Tool is a great option. It provides a keyword rank checker, backlink checker, and page speed checker.

The tool also includes an “SEO score”, which helps you understand your website’s current performance from a user perspective. This can be very helpful if you’re unfamiliar with technical concepts like PageRank or MozRank, which calculate the value of links pointing to your site.

Ultimately though, if you want to dive deeper into the world of SEO, this software won’t be enough on its own: it basically just gives you an overview of how well Google sees your site and what kind of improvement areas there might be

Woorank SEO tool

Woorank SEO tool is a free SEO tool that helps you identify and fix technical issues on your website. It also offers keyword research, content optimization, backlink analysis and more. Woorank has an easy-to-use interface with an intuitive dashboard to help you understand what’s wrong with your site and how to fix it.

Woorank provides its users with an extensive review of their site’s performance in search engines and recommendations for improving their rankings. It includes all kinds of metrics (such as click-through rate index) that let you know if people are engaging with your content or not—a key indicator of whether or not someone will return later for another visit.

The new year is a great time to improve your website’s organic traffic

The new year is a great time to improve your website’s organic traffic and search engine optimization (SEO). By doing an SEO audit, you can:

  • Identify opportunities for improving your user experience. This will help you increase sales.
  • Eliminate errors that could keep Google from ranking your pages higher in search results.

It’s also important to remember that just because one tool says something doesn’t mean it’s true. If a tool tells you something is wrong with part of your site, there’s no guarantee that the problem exists or that fixing it will make any difference. However, since these are some of the most popular tools out there today and they’re all free, they’re worth checking out before spending money on other solutions like WordStream or HubSpot.”


If you want to improve your website’s organic traffic, these tools will help get you there. There are many SEO audit tools out there, so it can be hard to find the one that best fits your needs. However, if this article has inspired you to give it a try—or even start with one of the six featured above—then we wish you all the best in your search for success!