we’re living at a time when attention is that the new currency. People who insert themselves into as several channels as doable look set to capture the foremost worth.
Social media provides a informal extension to a brand’s nurturing programmes, giving a chance to humanize communications and create brands that are more additional approachable.
Social channels and mobile applications aren’t concerning websites any longer, however concerning experiences.
And therefore the variety of individuals using the net is on the increase. Since January 2018, as an example, 1,000,000 first-time users get on-line daily.
Below we’ve curated many unbelievable statistics revolving around social media that prove its utility and connection in today’s world.
1. Over the last year, we’ve seen a replacement social media user get on-line every 6.4seconds
As of May 2019; the full worldwide population is seven.7.7 billion, with the internet having 4.4 billion users, and 3.499 billion active social media users. Social media users grew by 202 million between Apr 2018 and Apr 2019.
That works out at a replacement social media users each every 6.4 seconds.
2. Facebook’s population is doubly that of Africa’s total population.
Facebook doubtless has the biggest variety of social media users at a pair of of.375 billion users. The platform’s connection solely makes it extremely profitable for brands to take a position in.
3. The foremost widespread Facebook page is it’s own – with 208.1 million likes.
And the most liked non-Facebook closely-held page is Samsung Mobile USA at 156.2 million, followed by Cristiano Ronaldo’s at 122.4 million.
4. Instagram has five hundred million daily active users, with 95 million photos obtaining uploaded day after day.
The majority – seventy-one – of the one billion active monthly users on Instagram square measure millennials or younger. If your target market is thirty-five years or younger, this platform is wherever you furthermore might wish to be.
5. 93% of Pinterest users set up purchases on the platform.
When it involves conversion, particularly if your audience leans additional towards feminine, Pinterest leads the approach. Incredibly, it’s aforementioned that 40% of purchases created on social media can eventually come back from Pinterest, creating it the second biggest driver of social media referral traffic.
6. On average, folks have 7.6 social media accounts.
This means that on the average, each net user has over seven completely different social media accounts across multiple social media platforms.
7. Additional folks own a telephone than a toothbrush or a bathroom.
60% of Google’s searches come back from mobile devices, 96% of Facebook users access the platforms through their mobile phones, while 80% of Twitter users square measure on mobile and 93% of its videos square measure viewed on mobile, and 58% of distinctive LinkedIn guests access it on their phones.
8. 56% of all videos revealed last year were but a pair (2) of minutes long.
Videos beneath ninety seconds had a median retention rate of 59% however videos longer than half-hour solely preserved 14%. Also, the foremost common styles of videos were: explainers, product demos, how-tos, and testimonials.
9. One Google search is capable of turning on a 60W light-weight bulb for 17 seconds.
To carry out its searches, Google’s information centre uses 0.01% of worldwide electricity. Google processes a hundred billion searches every month, that averages at 40,000 search query each second, that’s administered by its 1.17 billion distinctive users.
10. Twitter has 391 million accounts with no followers at all.
The platform includes a total of 1.3 billion accounts with 3330 million active users monthly and a hundred million daily active users.
11. One-third of the people on the internet use YouTube.
Over one billion folks (which interprets to one-third of the folks on the internet) use YouTube. YouTubers watch 6 billion hours of videos monthly and 4 billion videos every single day. YouTubers transfer 300 hours of video each minute.
Did any of those statistics catch you by surprise? Do you have favourites? These square measure just one of the various shocking facts that depict that the long run of social media, particularly for brands and marketers, is that the consumer’s attention.
So what square measure you waiting for? the possibilities are endless. You can kick start your social media campaign with the Dmi Digital Marketing Team. We can be able to assist you to explore numerous Social media Strategies and make you huge sales in the present Nigeria Saturated Market.