Most Business owners and brand custodians cringe once they hear Email marketing.

They have been victims of SPAM emails themselves and that they merely don’t have any interest in Spamming anyone with their company mails.

We understand these fears. Large numbers of Nigerian Marketers abuse the email marketing medium. They purchase email addresses from willing vendors and easily spam each Tom, Dick, and Harry with their email blast.

However, when professionally and adequately used, Email marketing works and remains one amongst the foremost effective digital marketing medium.

The essential role of the email marketing medium is to nurture Prospects into turning into clients. It’s not for you to disturb them and get them to dislike your brand thoroughly.

HERE ARE 5 BEST PRACTICES FOR USING EMAIL MARKETING

1. ONLY SEND EMAILS TO THOSE WHO SUBSCRIBED, OR WILLINGLY GAVE THEIR EMAIL ADDRESSES IN EXCHANGE FOR A DOWNLOAD OR AN OFFER

Since they have already got the previous relationship with you, they’re more comfortable once they see your mail compared to when they don’t have any relationship with you in any way prior to seeing your email their box.
It is unprofessional to buy email addresses then send email blasts.

It’s like barging into a stranger’s house while not having any previous relationship with the person or an invitation.

2. REDUCE THE FREQUENCY OF EMAILS

Even though somebody offers you an invitation to their house by way of subscribing, they don’t expect you to knock on their door daily.

They expect you to indicate some decorum and permit them their privacy. It’s the same thing with email.


You don’t send emails every day as a result of somebody subscribed.

The company that has had great success with email marketing space out the timing of their mails.

3. YOUR EMAILS OUGHT TO SOLVE A PROBLEM OF YOUR RECIPIENT

Your emails mustn’t always specialize in marketing. It should instead help them to solve a pain point for the recipient of the mail.

As an example, if your company is within the Power Engineering sector, how about sending an email that helps people calculate the number of Watts that they need to run their homes?

4. YOUR EMAILS SHOULD BE RELEVANT TO THE TARGET AUDIENCE

Don’t send an email on ten ways to Dispose of a diaper to an 80-year-old man.

While the information does help to solve a problem and offer values, the chance is that an 80-year-old man needs this information is scarce.

This is one of the reasons why you shouldn’t even consider buying email addresses for email marketing. The reason is because you do not know the email address of the person you are buying.

5. YOUR EMAILS SHOULD FOLLOW A SEQUENCE THAT ALIGNS ALONG WITH YOUR MARKETING FUNNEL


Don’t merely send random emails as a result of the fact that the information contained therein is of relevancy, send emails in line with your marketing funnel so at the end of the sequence, you’re able to guide the recipient to take desireable action..Your email marketing ought to be drawn out in a strategy with each email working with the next to realize the overall objective.

Final Tips

Email marketing can help togenerate leads for your company if you apply it professionally and align it with your marketing funnel.
Are you looking to connect with your prospective customers through email marketing?

Contact us to Today on Whatsapp +2348151821591 or send us email on info@dmidigitalmarketing.com

Most Business owners and brand custodians cringe once they hear Email marketing.