While Instagram reels may sound familiar to people used to Tiktok, it may otherwise sound strange to those who are only Instagram fans.
What is Instagram Reels?
Instagram Reels is a video content creation INSTAGRAM feature that allows you to create and share 15 seconds multi-clip videos with audio, effects, and new creative tools.
Your reels video could be shared with your followers on your Instagram Feed, story and, if you have a public account, make them available to the wider Instagram community either you have them as follower or not through a new space in Explore.
Many people refer to this as Facebook’s attempt to compete with TikTok, which is also aimed at short-form video creation specially designed for the Gen Z.
Innovation will keep evolving and only businesses that seek to stay relevant adopts to novel arising day in day out in the scheme of Global economy .
Do you actually know there are tons of opportunities for you on Instagram than ever before?
In fact, the introduction of Instagram Reels has created more business strategies/ opportunities for online Marketers to make use of Instagram in realizing their customers business objectives while doubling their income flow.
Here are business strategies/opportunities for individual(s) /businesses on Instagram Reels
Instagram reels video is designed to appear not only on your feed or story where must of your followers could see it.
By default, It also appears on the Explore/search space of your Instagram account which allows for everyone on IG to spot.
In fact , It easy to follow and unfollow with no stress of going to profile and all.
You’ll reach a whole new audience by consistently publishing reels videos. Your Reels will show up on users’ Explore pages and just like that, they’ll be able to tap the follow button right away without the hurdle of navigating your profile.
𝟐. 𝐒𝐡𝐨𝐰𝐜𝐚𝐬𝐞𝐬 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬 𝐢𝐧 𝐞𝐧𝐭𝐞𝐫𝐭𝐚𝐢𝐧𝐢𝐧𝐠 𝐰𝐚𝐲
As I’ve said above , Reels is located on the Explore page, meaning Instagram users who don’t follow you would also see your Reels videos —this is gold!
But because it isn’t clear how the Instagram Reels algorithm works just yet, you should use hashtags, text overlay, or descriptive captions to let Instagram know what you’re talking about.
In fact, it make easy to collaborate with Instagram influencers to give your product a viral exposure.
Bear in mind, that many are creating Reels but most of the time only Pages with Authority tends to appear on the reels and that is why you may need Influencers support.
𝟑. 𝐒𝐡𝐚𝐫𝐞 𝐛𝐞𝐡𝐢𝐧𝐝-𝐭𝐡𝐞-𝐬𝐜𝐞𝐧𝐞𝐬 𝐜𝐨𝐧𝐭𝐞𝐧𝐭
Behind-the-scenes content helps your Instagram followers understand who you are, processes require to get your products finished and those behind the production process.
It’s personable, gains trust, and even builds relationships and loyalty.
Say, you bake cake, all you need to show to share behind the scene is to hold your phone or get a tripod on which your phone will be hanged and record each step you take in baking your cake.
As such, you are not only sharing behind the scene content you are impacting lot of people out there with your skill by working them through how they can actually do it themselves.
You can even show the faces of the members of staff behind your organisation activities/operations as behind the scene content.
𝟒. 𝐄𝐚𝐬𝐲 𝐟𝐨𝐫 𝐬𝐡𝐚𝐫𝐢𝐧𝐠 𝐄𝐝𝐮𝐜𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐜𝐨𝐧𝐭𝐞𝐧𝐭.
With Instagram Reels, behind the scene content such as how to do it your self post is easy to share.
By so doing, you tend to educate your followers and over billions of Instagram users on what could benefit them. Hence, empowering people with your skills.
Post on your IGTV, feed and story may be limited to your followers while post on Reels is to the world.
𝟓. 𝐀𝐥𝐥𝐨𝐰𝐬 𝐲𝐨𝐮 𝐭𝐨 𝐝𝐢𝐯𝐞𝐫𝐬𝐢𝐟𝐲 𝐲𝐨𝐮𝐫 𝐂𝐨𝐧𝐭𝐞𝐧𝐭
Reels will add diversity to the content form on Instagram. IGTV is a series-based content where audiences are informed about their latest brands by tuning into the latest episodes.
With the launch of Instagram Reels, it gives space for the marketers to be able to post informal, short length as well as high-quality and relevant content, with a shelf-life of more than 24 hours.
Thus, brands will be able to bridge the content gap by leveraging informal and interactive content form popular on social media other than their regular content.