5 ways to optimize your website images for search engine results

5 ways to optimize your website images for search engine results


Regarding SEO, optimized website images are just as important as written content. A picture can convey a lot of information in a short amount of time, and it’s often easier to understand than text. But if you’re not optimizing your image files for search engines, you’re missing out on one of the best ways to increase traffic to your site through natural SEO methods. In this blog post, we’ll cover five different ways that you can optimize images on your site, so they rank higher in search engine results pages (SERPs).

1. Use high-quality images

You can optimize your images by using high-quality, high-resolution images. Images should be at least 1000 pixels wide and tall to have the best chance of appearing in search results. They must also be at least 3000 pixels wide or tall to show up on mobile device screens.

2. Provide context for your image using alt text

You should also use alt text to describe the image and provide context. The alt text appears when you hover over or right-click on an image and select “view image.” It is used for screen readers, search engines, and social media posts.

It should be descriptive and relevant to the image it’s describing. If you have an image of a product, for example, your alt tag might read: “Product photo of [product name].”

3. Compress the image size

You can optimize images by reducing their file size. When you compress your image, the result is smaller than the original and takes up less space on your computer or website server. A lossy compression algorithm reduces data by discarding some of the information in the image, making it more difficult for others (or even yourself) to reverse engineer and retrieve what was lost. On the other hand, a lossless compression algorithm saves every pixel by using algorithms that eliminate redundant pixels and create new ones based on their neighbours’ values.

Using a compression tool can help you choose between lossy and lossless compression methods depending on where you’re publishing your images: if they’ll be displayed only online (and not printed), then consider using a lossy format such as JPEG; if they are used as printouts or shared with people who want to see them at full resolution (such as emailing someone an image), then consider using PNG or GIF instead because it will save space without sacrificing quality.”

4. Add keyword-rich captions to images

When using images on your website, it’s important to add captions that contain keywords and phrases relevant to the content of your page. Use a keyword density of approximately 3% and ensure the captions are written in the same language as the main text on your page. Your image file names should also be included within the image caption to help Google understand what each image is about.

5. Create both landscape and portrait images

The first thing to remember when it comes to image optimization is that you can’t have too many images. That’s right: it’s not a mistake that the site just released an update saying there are now three photos of this product instead of two.

Landscape images are best for showing off products—especially clothing or accessories. They’re also great for showcasing architecture and landscapes, as they make it easy to see the shape and size of these things from all angles.

Portrait images are better for showing people, nature scenes, and more abstract concepts like “the best vacation ever.” They work well with social media posts because they look good on mobile devices (which tend to be portrait-oriented) but can be cropped into landscape formats for SEO purposes if necessary.

Bonus Points

Your pictures are just as important to SEO as your written content!

Your website images are just as important to SEO as your written content! When optimizing your website for search engine results, images play a major role.

People make purchasing decisions based on visual cues or what they see first. If you have poor-quality images on your site, visitors won’t stick around long enough to read the text (or even find it in the first place). Bad photos also hurt user experience by slowing down page load times and causing frustration among users who don’t know what they’re looking at or where they need to click next.

On the other hand, if you have high-quality pictures that accurately represent products being sold then customers will see them first and be more likely to stay engaged with your company’s brand long enough to get interested in buying something from you! This leads me to my next point:


So there you have it: five ways to optimize your website images for search engine results. Remember, if you’re looking to improve your website and expand its reach, it’s important not just to focus on text content but also on images. By applying these techniques and following our tips, you can ensure that your images are optimized so they can be found by the right people at the right time!