Instagram photo editing tips for better marketing

7 Instagram Photo Editing Tips for Better Marketing


Instagram is a visual platform, meaning your photos must be good for them to get your desired attention. Luckily, it’s pretty easy to edit photos with the photo editing tool we will share in this article. They will help you to improve the look of your Instagram profile page with just a few simple tips. These tips can help make your photos stand out and increase the engagement they get on the platform.

1. Use Curve Adjustments

The Curve Adjustment tool is great for making quick adjustments to your images. It’s a simple way to adjust the contrast in an image, and it can be found in the “Adjustment” tab on Instagram.

To use it, select an area of the photo with good lightings, like a face or other object with distinct lighting patterns, then click on the curve adjustment tool.

Once you’ve selected this tool, drag left or right along your image to decrease/increase contrast respectively (you’ll see the corresponding sliders change). This will help fix under-or over-exposed images by adjusting them to be properly exposed overall.

2. Boost Saturation with Vibrance

Saturation is a good way to make your photos more vibrant, but sometimes it can be too intense. If you want more control over your photo’s saturation, try the Vibrance filter instead. Vibrance allows you to adjust the intensity of an image without affecting skin tones or other neutral colours. You can even apply vibrance selectively by using a brush tool on specific areas of your photo.

Vibrance is also a great alternative for applying vignettes. A vignette is when you darken or lighten the edges of an image—it makes it look like someone took out part of their lens and cut off some of their picture frames! When used correctly (and sparingly), darkening parts of an image can help give it depth and focus while still keeping all those pretty colours intact!

3. Fix Color Balance

You’re almost done. This is the fourth to the last step to fixing colour balance but by far the most important. You’ll need to use the eyedropper tool to get a neutral area of your photo. By selecting a neutral section of the image and adjusting sliders until you get the right colour balance, you can fix your photo’s overall feel in one fell swoop.

4. Fix Distortions

Distortion refers to an optical illusion that makes an object appear larger or smaller than it is. It’s a common occurrence in photography, but it’s not something you want your viewers to see when looking at your images. Fortunately, there are several tools on Instagram that can help you fix distortions.

The new Lens Distortion tool allows you to make adjustments based on the type of lens used during capture: wide-angle, standard or telephoto lenses. You’ll also find this tool under “Lens Correction.” The Transform tool lets you move around specific areas of an image (e.g., corners) while keeping other parts intact (e.g., centre). This makes it easy to scale up or down certain elements of an image without distorting them beyond recognition! Finally, the Straighten tool will automatically straighten any slightly tilted photos—so no more crooked horizon lines!

Other useful photo editing tools include Crop and Radial Filters, which allow users with a limited number of friends/followers/likes per post space management issues as well as creative opportunities like creating vignettes around subjects within photographs through cropping out unnecessary surrounding elements such as trees branches sticking into frame etcetera…

5. Sharpen and Denoise

This is the last step, but it’s a good one. Sharpening and denoising your photos can help sharpen the image and remove noise (also known as grain). If you have a noisy picture, take care of this before anything else!

Thankfully, this is one of the easiest edits in Photoshop or another image editing program. Sharpen an image by duplicating it and then clicking on Filter > Sharpen > Sharpen. Adjust the strength until you’re happy with how crisp your photo looks; I usually go for about 25-35%. Denoise images by duplicating them again and clicking Filter > Noise > Reduce Noise… Then adjust these settings: Amount = 50%; Radius = 1px; Remove JPEG Artifacts = checked. Once again, adjust until satisfied with the results!

6. Crop to the Grid

There’s a reason that Instagram has its own grid. The layout of your photos is not just for aesthetics but for usability as well. It keeps your followers from scrolling endlessly through their feeds, giving them a more enjoyable experience. Cropping your image properly will help you achieve this:

To crop to the grid, select an image from your camera roll and tap “Edit” in the top right corner of the screen. Next, tap “Crop” at the bottom of your photo editor (third from left) and drag around until you’ve outlined both corners of your cropped area. Instagram recommends using these dimensions when posting: 1080 x 1080 pixels for landscape images and 1440 x 1080 pixels for portrait images.

7. Add a Signature Style and Save Presets

Once you’ve got a favourite style, save it as a preset. To do this, tap the wrench in the top-right corner of your editing screen and select “Save Preset.” Give your preset a name, and then save it to apply to future photos from that point forward by tapping on the saved presets icon in the editing window.

It’s important for marketers to keep organized so that when people look through their galleries or scroll through their feeds, they can easily recognize what type of work they’re seeing at first glance (and then want more of it). A good way to do this is by putting all presets into folders within your camera roll—this makes them easy to find later on!

Also, consider sharing any cool edits with others. When someone likes one of your photos with an edit you made, they’ll be able to download it directly from Instagram (or if they have Lightroom Classic CC/Lightroom CC Mobile installed).

You can boost engagement by editing your Instagram photos to look more professional and match your brand’s style.

If you want to boost engagement, consider editing your photos. To do this, use a few tools that are available on almost every phone: VSCO and Snapseed.

VSCO is free and offers over 100 filters—it’s perfect for adding a signature style to your photos. You can also save presets for future use! Snapseed is another free app that allows you to edit your existing photos or take new ones with its built-in camera feature. They call their filters “filters,” but I prefer to think of them as magic spells that give my pictures the ability to tell stories themselves half the time without me having to write captions or make jokes about guacamole being used as currency in Mexico (don’t do it).

Plus, if you’re using an iPhone, there are several options beyond these two apps: Facetune has become famous for its ability to smooth out skin flaws; VSCO Cam gives more control over colour grading than Instagram itself does; and if you have any sort of artistic perspective whatsoever (or know someone with one), then check out TiltShift Generator Pro—the possibilities are endless!


We hope these tips will help you give your Instagram photos a boost in engagement. Use them to improve the look of your Instagram profile and show off the best parts of your brand!


Comments are closed.