LinkedIn Business Manager

7 Ways to Use LinkedIn Business Manager for Collaborative Marketing


If you’re anything like me, you have many questions about LinkedIn Business Manager. We have been using it for a few months now and are still learning new things. So if you’re wondering what precisely a Business Manager is, what it can do for your business, or how to use it with your team members…you’re in luck!

LinkedIn Business Manager is new, so many people wonder how it can help marketing teams work together. It is a new tool to help marketing teams work together. It’s a way to manage your company’s presence on LinkedIn and make sure you’re reaching the right people with the right content.

You can use Business Manager to create campaigns through LinkedIn, find job candidates, see who has viewed your profile or applied for jobs at your company and respond to them directly from within LinkedIn. You can also track applicant activity using advanced analytics.

What is LinkedIn Business Manager?

LinkedIn Business Manager is a new tool that helps you manage your LinkedIn presence. It allows you to manage all of your company’s LinkedIn accounts and pages in one place, making it easy for you to monitor activity across all profiles. You can see when someone has viewed or engaged with your content, as well as analytics and insights about your business performance on LinkedIn.

LinkedIn Business Manager also makes it easy for employees within an organization to collaborate on marketing initiatives by creating groups where they can communicate with each other while they work together on projects. These groups are private unless you want them to be public so others can participate in conversations.

Why do some people have it?

LinkedIn Business Manager is a new tool for marketers. It’s currently available to a select group of users, but it’s not clear how LinkedIn will decide who gets access to it. It’s also unclear how many people will have access to it or when the rest of us will get a chance to start using it.

The company has been testing out features internally and with a few selected partners for several months now, so if you have been waiting for an invitation from LinkedIn, your wait just got longer (or shorter).

What is LinkedIn Business Manager for?

LinkedIn Business Manager is a tool for brands to collaborate with their partners on LinkedIn. It allows you to manage collaborations, and it’s also where you can find all of your social content from other apps that integrate with LinkedIn.

If you have an account but aren’t sure where to start, here are seven ways to use Linkedin Business Manager.

1. Set up your business account and invite your team

You’ll need to set up a business account to utilise the collaborative marketing features. It’s easy to switch to a business profile if you’ve already got an individual account, so don’t worry if that’s not the case.

To get started with setting up your business profile:

Go through the sign-up process as usual (you may want to use your work email address for this).

Once you’re on the landing page for your new company page, click “Create My Company Profile” at the top of the screen.

You’ll be prompted with some basic information about what type of company it is (for example, “Service” or “Product”) and whether or not it has employees. Fill these out, and then click Continue Onward!

2. Assign admins and give team members access to the pages that matter to them.

Once you’ve created a business page, you can assign admins and give team members access to the pages that matter to them. Simply go to Settings > Members, click on a user and choose whether they’re an Admin or regular member.

You can also assign permissions for specific tasks like posting content on the page, uploading files and responding to customer comments. This way, your social media manager won’t have access to sensitive information like financial statements or employee data.

You can use LinkedIn business manager to optimize your marketing efforts with simple steps.

3. Create content in bulk

If you’re looking to create content in bulk, the Business Manager lets you do so easily. It’s easy to get started: simply create a template and fill out the details of each post as needed. To streamline this process further, use Canva or Quora to find inspiration for your posts. If you’re using a tool like HelloSign for document signing, why not use it here too?

4. Manage permissions and approvals

The Business Manager allows team members to request access to manage their own accounts and approve posts before they go out into the world. You’ll know who has access and when someone approves an action item because there’s no need for extra emails!

Just log into Business Manager using an existing account (or create one), then select “Permissions” from the sidebar menu on the left-hand side of your screen; from there you can invite new users by entering their email addresses (or selecting them from your contact list) and selecting either “Read-only” or “Full admin”.

Then just wait patiently until those people accept!

5. Optimize LinkedIn Advertising Campaigns

Get insights about which ads are showing up most often based on clicks versus impressions so that you’re only paying for valuable impressions instead of wasting money on clicks by accident! Also, get information about which demographic groups respond best to know precisely what targeting strategy should be used going forward.”

6. Manage LinkedIn Campaign Manager for lead generation

You can use Business Manager for campaign management. This feature allows you to create, manage and track your LinkedIn ads from one place.

You can also use it to manage lead generation campaigns where your goal is to drive leads or customers through the sales funnel by using various marketing tools. These include landing pages, forms and follow-up emails.

And while this may sound complicated at first, with the right set-up and strategy in place, it’s quite simple!

7. Stay informed with Business Manager alerts

LinkedIn has a great feature that allows you to be alerted when someone shares or comments on your posts, as well as when someone joins or leaves your page. With this feature, you can stay informed about what’s happening with all of your company’s pages—and make sure that the right people are seeing and responding to posts.


When ready to start, use our guide to set up your business page and invite team members. Then assign an admin, give them access to the pages that matter most to them, and start collaborating!