How to get your message in front of potential customers and keep them coming back for more
The key to getting your message in front of potential customers and keeping them coming back for more is not just about your product or service, it’s about you. That’s right: it’s all about you. The truth is that people want to buy from people they like, know and trust—and they’re more likely to buy from someone who has built a relationship with them than someone who just wants their money.
Focus on building a relationship.
As you can see, the customer relationship is a two-way street. You must be willing to put in the effort to build a relationship with your customers and understand what they want from your business.
For this to succeed, you must know what makes your customers unique as individuals. Each person has their personality and interests that inform how they interact with others—and these factors should be considered when building out your marketing strategy. By focusing on building relationships with different customer segments (or even individual customers), you’ll be able to provide them with the best possible experience.
Keep your potential customers happy, not just satisfied.
It’s not enough to simply be satisfied. You need to make sure that your customers are happy with you, too. Satisfied customers will leave if they find a better deal elsewhere, but happy ones stick around and add value to your business through repeat purchases and referrals.
Happy customers are more likely to keep coming back for more because they feel good about doing business with you—and as research shows, positive customer experiences lead directly to increased loyalty:
Happy customers recommend businesses more often than dissatisfied ones (38% vs 14%).
When making an important purchase decision, 80% of consumers say they trust recommendations from friends over all other forms of advertising combined.
Customers want clarity, confidence, and connection, and they will pay for it.
Clarity: Clarity is the most important thing a company can offer its customers. It lets your target audience know that you’re on their side, that you understand their needs, and that they can trust you to do what’s right by them.
Confidence: People need confidence in themselves to stay engaged with your brand or product, whether they’re paying customers or not. If someone interfaces with your business without feeling confident about themselves or the product/service offered, then there will be no repeat business because ultimately, all businesses are built on repeat interactions between customer and provider of goods/services (you).
Connection: Once someone has had an interaction with your company that builds confidence in what it does (and who does it), then it is up to us as marketers to build connections between every person within our ecosystem so that when one person finds success through interacting with us another person feels like “I could do this too!”
Know your ideal customer inside and out – ( demographics, psychographics, pains, and dreams)
Know what they want and how to give it to them.
Know what they are looking for, what they like and don’t like – being a good marketer means knowing the answers to these questions before you even ask them!
To connect with your customer avatar in a meaningful way, it is important to understand their needs, wants and desires. Do they believe that their problem can be solved by your product or service? If so, how?
If you are unsure about the answers to these questions, try using a persona development methodology such as the Hubspot buyer persona builder. It will help you identify what motivates your customer base and make it much easier for you to write copy that resonates with them. All this could help you to get your message in front of the right audience and make them come for more.
Optimize your content for potential customers.
Optimize your content for search engines. Keywords are the most important factor in your SEO strategy, but they’re not the only factor that matters—you also need to make sure your content is relevant to those keywords and speaks directly to your audience.
If you’re an online clothes store, don’t write articles on how to build a better mousetrap when a reader comes across one of these articles because they were searching for something related to mice!
Instead, write an article about how easy it is for people with long hair who want long-lasting curls or waves in their hair to use a curling wand instead of using hot rollers (and keep it short).
Use keywords that are relevant within your industry: You can find out which keywords are most popular by doing research into what other people in similar industries are writing about or talking about; then look at what kind of questions those topics attract from readers who might want more information.
Use relevant keywords within your product/service offering: By using these terms throughout all types of written pieces (including blog posts), you’ll be able to optimize them correctly, so they show up higher on search engines like Google and Bing.
Encourage customers to “like” and “share” your content.
The key to getting your message out is to have it seen by as many people as possible. The easier you make it for people to find you and share your content, the more people will be exposed to it.
Here are some simple ways you can do this:
a. Create a Facebook page for your business. You’ll need a personal account to create a page; if you don’t already have one, create one at www.facebook.com/pages/create/. It’s free, so no excuses!
b. Create an Instagram account for your business or products (get started at http://instagram.com/) and make sure that every photo has its caption describing what’s going on in the image and how others might relate to it (e.g., “Our latest creation was inspired by the beautiful colours of fall.”).
c. Consider creating a YouTube channel where customers can see tutorials or demonstrations related to their product: https://www.youtube.com/create_channel
d. Consider paying for advertisements on social media platforms.
Whether you’re looking for a more traditional approach or you want to try something new, social media advertising can be used to target specific demographics. It’s accessible as well—you don’t need a big budget; you just need to get the right agency like us to get started.
You can target specific interests, locations and demographics on social media platforms such as Facebook and Instagram. You can also target by age, gender, location and interests like hobbies or sports teams. For example, if your business sells baseball bats, you could reach out to people who live close by and like baseball (and are likely parents of young children).
Sponsoring local events or donating to local charities.
If your business is local, sponsoring community events or making charitable donations are great ways to get the word out about your business.
It’s a great way to build your brand and reputation as a good corporate citizen, attracting people who want to support that.
Write a Blog often
A blog is a great way to get your content in front of potential customers. It’s also the perfect opportunity to promote your business, drive traffic to your website and encourage repeat visits from readers.
If you’re not blogging already, now is the time to start. Here are some tips on creating successful blog posts:
Blog about what people want to read about—not necessarily what you want them to hear about! If you’re writing for customers who need help with social media marketing strategies, then talk about popular social media platforms like Facebook and Twitter rather than focus on why Instagram isn’t as good as Pinterest when it comes down to visualizing products online (no matter what industry you’re in).
Ensure every post includes helpful information readers can use immediately after reading it. This can include everything from how-to guides or tutorials to stories and anecdotes that demonstrate how others have overcome obstacles similar to ones faced by those reading this post right now!
To maximize your audience’s exposure, share information about upcoming events, sales and promotions on your social media accounts.
Encourage customers to share posts with their friends and encourage them to use hashtags for maximum visibility.
Pitch guest posts to your blog from time to time.
The best way to get your message in front of potential customers is to have it seen by as many people as possible. It’s also important that you keep customers coming back for more. You can use social media like Twitter and Facebook to get your message out there, but there’s another way: ask local experts in related fields (but not direct competition) if they would be willing to contribute a guest post to your blog from time to time.
The benefit of that it gives you access to a new audience who may not already know about you or what you do, so it helps expand the reach of the business’s marketing efforts beyond just attracting those who already follow it on social media sites like Twitter or Facebook.
Also, guest posting could allow those outside influencers (who also happen not to be direct competitors) into their community, where they’ll hopefully become advocates helping spread positive word-of-mouth around town while at the same time bringing more traffic back onto your site through links from their sites as well!
Learn the etiquette for each social media platform you use
If you’re going to spend time promoting your business on social media, make sure you’re doing it in a way that will attract more customers. While some people may appreciate your constant updates and offers, others will get annoyed by them. So how can you avoid annoying potential customers with excessive self-promotion or spamming them?
One of the best ways to do this is by learning the etiquette for each social media platform you use. This means knowing when it’s appropriate to post and how often you should post. It also means knowing what content should go into each post (more on that later). For example, if someone is following your Twitter account because they like reading about politics, don’t surprise them with an advertisement for your new e-commerce site just because Twitter allows businesses to promote themselves there!
If you want your company to succeed, you must connect with your customers and provide them with excellent customer service. This will not only help build loyalty but also ensure that clients have a reason to stick around even when times get tough.