Instagram has some of the highest engagement rates out of any social platform. It’s also a great way to make sales, as long as you know what you’re doing. Here are 9 tips that work for selling on Instagram.

#1: Do Your Research

This might sound obvious, but you need to know your audience. What kind of people are they? What do they like? How do they interact with brands on social media? Once you have that information, use it in the first step of marketing: making connections and building relationships.
Knowing your audience will help inform everything else you do—your content strategy, hashtags, frequency of posts and more—so take the time to get to know them better by following their profiles and interacting with some posts. You can also look at similar profiles (of other brands) or competitors’ profiles if they’re public. Look at what these companies/brands are doing right or wrong so that you don’t make similar mistakes when creating content for your business’s own Instagram account.

#2: Set Goals and Develop a Strategy

Define your target audience. Who are you trying to reach? What do they look like, where do they hang out, what kinds of posts resonate with them, etc.?
Define your product. What makes it unique? How is it different than other products on the market? Does it have unique features or benefits that make it stand out from the crowd (i.e., USP)? Why should someone buy this product over another similar one in the marketplace?

Define your competition. Who are your competitors, and what products/services do they offer their customers? What makes them successful at selling things—what tactics do they use that work well for their business but not necessarily so much for yours (and vice-versa)? How does this affect how you should approach things like pricing strategy, distribution channels, etc.?

Define your marketing budget and brand identity (including any existing brand guidelines). How much money can you spend over time on promotional activities like paid advertising and influencer outreach; if none is available right now, then perhaps there is some room somewhere down the road when things start making more money again after launch.”

#3: Optimize Your Instagram Profile

Change your profile photo. You want a professional-looking image that reflects the brand you’re trying to establish, but don’t be afraid to have fun with it! Try different colours and filters, or have a friend take a picture of you in front of your favourite backdrop (or just use an app like Aviary).

Change your bio. Your bio should reflect who you are and what you do, so put some thought into how it looks on mobile devices and desktop computers. Use hashtags sparingly; too many will make people unfollow you because they think there’s no content left in those posts when they scroll down past all the hashtags!

Add links to your website or other social media accounts. If someone likes one of your images, they’ll click through to learn more about where it came from—but if there’s no link at all… nothing happens! You get no credit for being creative–and neither does anyone else who enjoyed seeing what kind of content was shared on their feed today!

#4: Create a Visually Appealing Instagram Feed

To create a visually-appealing Instagram feed, ensure your photos are high quality. The more appealing your images are, the more likely it is that you’ll attract attention from potential customers.

In addition to creating great photos, you should include a consistent theme for your Instagram feed. This can be done by using a consistent colour palette and/or font throughout your posts (i.e., if all of them have blue backgrounds and black text). You can also use similar filters or borders and crop each photo in the same way, so it matches everything else in its category or category group – no matter what type of post it is! In addition to these visual elements, take into consideration whether or not there’s anything unique about how often you post – something like this might not matter if someone isn’t interested enough yet but could be helpful later on down the road if they do start following along regularly.”

#5: Build an Audience of Targeted Instagram Followers

The most important thing you can do to sell on Instagram is to build an audience of targeted Instagram followers. A targeted audience means people who are more likely to purchase your products, engage with your content and follow you. They’re also more likely to repost your content, comment on it and share it with their friends.

You need to build a following of people who want what you have. To do this, first, identify the attributes of the ideal customer for your business: age group or location; gender or interests; lifestyle or occupation; income level (or spending pattern); marital status or family size; interests in sports/cultural activities/travel etc., then use these criteria in a search query when starting out quickly helps narrow down results faster.*

#6: Find the Best Times to Post on Instagram

The best time to post on Instagram is between 10 am and 2 pm because that’s when your followers are most likely to see your content.

The best days to post on Instagram are Sundays, Mondays and Thursdays. On those days, your followers are more likely to see your content.

Posting at least four times a week will help you gain more followers and get more engagement from them than if you only posted once a week or less often!

#7: Post Engaging Content and Use Relevant Hashtags

You must post engaging content if you want to grow your Instagram following and get people to buy your products. But what does “engaging” mean? Well, it’s more than just posting something that looks cool. It means finding interesting things and posting them in a way that will grab the attention of your target audience. This is why hashtags are so important – they help ensure that people looking for certain types of content (like yours) see it when they’re scrolling through their feed.

Why do we care about relevant hashtags? Because they help provide context for an image or video on social media platforms like Instagram! There are three main types: popular, niche, and target audience-specific. Popular hashtags are those that have lots of users using them; these include #like4like or #followforfollowback, which usually go hand-in-hand with new accounts trying to grow their following quickly using bots instead of engagement from real people interested in their content – so avoid these at all costs if you don’t want any drama happening on your profile page!

Niche ones can be used when discussing specific topics related to certain topics relevant only within one industry such as fashion designers might use #fashionweekcny2019. In contrast, others might not understand what this means without clicking into more information displayed below each post title itself.”

#8: Partner With Influencers

Partnering with influencers is a great way to sell your products on Instagram. Influencers can help you drive traffic to your website, generate leads and increase sales.

They are people with large followings who love to use the platform for self-expression and sharing their passion with others. They also like being part of a community and benefit from connecting with other people who share their interests. If an influencer loves your product, they will be willing to promote it in exchange for complimentary products or money (a commission).

#9: Leverage Recommendations and Testimonials to Increase Sales From Instagram

Leverage Recommendations and Testimonials to Increase Sales from Instagram
Instagram is a social platform, so it’s great to show off what people say about you and your products.

For example, you can use hashtags like #shopping, #fashionista or #styleblogger to get found by people searching those hashtags. You can also try using influencers with the same target audience as your brand (like bloggers or vloggers) who might share photos of their product in real life or on their feeds to build interest in them. Of course, if someone has already purchased something from you or heard about it through word of mouth, they will be more likely to repurchase it than someone who hasn’t yet tried out the product but still loves what they see online!

This is why having recommendations on social media with photos/videos featuring customers using the product can be incredibly valuable for sales success over time because it allows potential customers to know exactly what kind of results one should expect when buying from this company versus another one altogether which could lead towards trust-building between buyer/seller relationship before purchasing anything at all!


Analytics can help you optimize your content by showing you what’s working on Instagram and what isn’t. You should constantly be analyzing the performance of your posts to discover what posts perform well and why so that you can make more like those in the future or try a different approach altogether.
In addition to optimizing your content based on analytics, they can also provide insight into when it’s best to post—which accounts respond best when they’re active during certain times of the day? Or how many people view my profile every month? These questions can be answered with simple analytics tools that anyone can access!

Selling on Instagram can be difficult, especially for new businesses, but we hope these tips have helped you understand how to promote your products and drive more sales from Instagram. The key is to find the right balance between promoting your product and connecting with your audience through engaging eye-catching content. With a bit of time and research, you’ll be able to connect with your target audience on Instagram and reach new customers who may not have known about your business.