social media engagement

How to use survey/quiz to engage people on social media


If you’re looking for a way to engage your audience on social media, surveys and quizzes are an easy and effective way to do it. Surveys are a great way to get feedback from your clients or customers, while quizzes can be used as fun contests or marketing tools. Here’s how they work:

1. Have fun with it!

It’s important to have a tone that is fun and engaging. Use interesting and relevant questions to your audience, but ensure they’re easy to answer. Don’t ask for too much information—if someone wants more details on the product or service you’re offering, they’ll fill out the form themselves.

Make sure you’re asking questions that people want to be answered by having others on your team that will test them out first in a real-life scenario. You can also use tools like or (both offer free trials) to ensure everything works smoothly before putting it into action!

2. Be interactive with Quiz on Social Media.

When you’re creating surveys, remember to make them interactive. Ask questions and give people a way to respond. Think of it as if you were having an in-person conversation with someone who asked you questions—you wouldn’t just stare at them blankly until they finally hinted that the answer was no and leave, right? You’d probably ask them something like, “Why would I do that?”

Also, don’t make it too hard for people to answer your questions. If they don’t know what type of shoes they wear most often, don’t require them to enter all their shoe sizes into this tiny little box before allowing them access: just let them answer with their shoe size range instead!

Give everyone who fills out your survey an easy way to contact you about their answers (i.e., provide links). Also, consider giving users a way to share their responses with friends and family through social media or email sharing tools so those interested can see what other people think about similar topics across different demographics.

3. Keep it simple and short with your Quiz on Social Media.

The first thing to remember is that surveys should be short and easy to answer. There’s no point in asking too many questions or making people think too hard. If you’re asking personal questions, ensure they are relevant and appropriate for your audience.

Finally, ensure you don’t ask for too much information from your participants. Not only can this turn them off from participating in future surveys, but it may also violate their privacy rights if any of the responses contain sensitive data like medical information or credit card numbers.

4. Make the questions visual.

a. Using images and videos is one way to make your surveys more engaging. You can use images in a few different ways:

b. If you have a product, use an image of the product itself.

c. If the question asks about an event or experience, include an image of that event or experience (if possible).

d. For more general questions, choose an image that’s relevant to the question but not too specific. For example, if it’s a question about people’s hobbies, include an image of people doing something they enjoy.

e. When appropriate, add images that provide context for your poll or quiz—for example if you’re asking whether someone has ever been late for work because they were stuck in traffic or had trouble finding parking at their job site due to construction work nearby.

5. Reward people for participation in your Quiz

Rewards can be tangible or intangible. You can offer discounts or freebies, or you can give away a chance to win something. One way to build your community is by rewarding people for participation.

Rewards help you increase engagement on social media because they incentivise people to interact with your brand and share their opinions. Your goal is to reward participants in a way that makes them feel appreciated and appreciated for participating.

6. Ask the right questions

Ask the right questions. When it comes to asking questions, there’s an inherent risk that you’ll ask something so far off the beaten path that people will be turned off and not want to take your survey/quiz. For it to succeed, you need to make sure that the people who are taking it are interested in the topic of discussion (and have a reason for wanting to engage).

Don’t ask for too much personal information at once. This goes along with making sure that your questions are relevant and on-topic—you don’t want someone feeling uncomfortable at this point, do you? The more personal information you request up-front, the harder it will be for them to get into their natural flow state when filling out the rest of your quiz/survey. Keep things simple!

7. Don’t use negative or insulting options.

Be careful when creating your answer options (or “answer choices” if you’re using SurveyMonkey) because it can impact whether people choose to respond at all! Make sure there aren’t any offensive choices in there, either—this is especially important if you plan on sharing the results publicly (say, by posting them on social media).

Don’t use vague options like “other” or “none.” These answers aren’t helpful because they don’t give us much insight into what our audience thinks about something; instead, try asking more specific questions so we can narrow down exactly their preferences!

8. Ensure you only ask one question simultaneously (don’t confuse people).

You’ve got people’s attention, now you need to keep it. The more questions you ask in one survey, the less likely people will respond. So make sure each question is relevant to your client’s industry and don’t be too personal or complicated—you want people to answer these things!

Creating surveys is a great way to get more engaged with your clients, but be careful not to ask too much or to be too pushy.

9. Use a Question That People Can Relate To

Next, use a question that people can relate to. This can be an open-ended question or a multiple choice question. It should be relevant to your client’s industry, business and products.

For example, if you’re working with an artist who sells paintings on Etsy, it makes sense to ask your followers what they like about her artwork and which pieces are their favourites. If you’re working with a fitness studio with group classes at certain times of day, asking people what time they prefer to exercise is a great way to engage them in the conversation.

Similarly, if you’re working with an online store selling jewellery accessories such as necklaces or bracelets, asking people how often they wear jewellery would allow them more opportunities for engagement by providing them with more details about their lives.

You can use this type of content to capture leads, drive sales or build your brand’s community.


  • Surveys and quizzes are great ways to engage an audience on social media. They can be used to capture leads, drive sales or build your brand’s community. Let’s meet some specific goals you could use them for:
  • Capturing leads – You can ask users for their email addresses in exchange for access to special content or discounts.
  • Building community – A survey that asks people about their interests and passions will help you create more relevant content in the future.
  • Driving sales – Surveys are a great tool if you need advice on products or services based on certain criteria (e.g., what is important when buying a new cell phone).
  • Getting feedback – Ask questions about specific aspects of your business so that you know how well they’re performing from others’ perspectives (e.g., what do customers think about shipping times?).


We hope you’re excited about the possibilities that this type of content can provide to your business. It’s an easy way to get more involved with your clients, build a stronger connection with them and make sales. As always, remember that it’s important not to overwhelm people with too much information or pushy sales pitches!


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