Should I Integrate My Social Media Marketing and Blog Marketing

Should I Integrate My Social Media Marketing and Blog Marketing?

Blogging shouldn’t be your entire strategy. Instead, it should complement your social media marketing efforts. Social media and blog marketing are two of the most popular forms of digital marketing. Both have benefits, but businesses may need help to see the value of integrating them together and how to do it right. 

Integrating your social media and blog isn’t just about sharing your blog posts on Twitter or Facebook; there is more to it. Therefore, you need to go beyond the “share” button and think about how your blog content can become more interactive on social media and how social media content can be embedded in your blog posts to achieve the desired results.

In this post, we’ll look at how you can use your blog content and social media platforms to improve results and get more value from your time and money.

Why Your Blog Needs Social Media (and Vice Versa)

Social media and your blog go hand-in-hand. They must work together if you want to get the most out of either one. According to a 2021 survey by Statista, an online business statistics database, 90% of bloggers promote their blogs using social media. 

Social media and blog posts are powerful tools, but they are different in ways that make them seem like they shouldn’t be used together. It’s true that each form of marketing has its own strengths and weaknesses. One is not better than the other; they just work differently. But there are also some similarities between them that make it possible for you to use them together for maximum impact on your business.

The first thing you want to do when deciding whether or not to integrate social media marketing and blog marketing is to think about how each one will help you reach your potential customers.

Blogging can be the foundation of a successful social media strategy because it allows you to share your expertise with your audience. You can use your blog to start conversations with potential customers by asking questions, offering advice, and providing tips on how they can solve problems or achieve their goals. If your company sells clothing, for example, then it makes sense for you to provide thought leadership by writing blogs about fashion trends, designer brands, and the latest runway shows. 

Social media is all about sharing and engagement. It is where you can see who’s reading your blog and what they’re saying about it. You can respond directly to comments and see which posts are getting the most attention so that you can write more of what your readers like.

Social media is also great for building relationships with other bloggers or businesses in your niche. For example, if you’re running a health blog, you can dedicate a part of your social media strategy to engaging other health bloggers by commenting on their news feeds.

How to Integrate Social Media Marketing and Blog Marketing

1. Embed your social media profiles 

Embedding social media profiles involves including a small icon or button on your blog post that links to your social media profile. When someone clicks on this icon, they’re taken directly to your profile page on Facebook, Twitter, Pinterest, or any other social site where you maintain an account.

2. Embed content from social platforms 

While trends on social platforms can provide you with ideas for blog posts, they can also be integrated into your blog as a reference. It will help your readers get more context about your topics. Facebook, Youtube, Twitter, and Instagram have features that can help you add social media content directly to your blog. Bloggers use these features to share news and other interesting content with their readers.

3. Add social share buttons 

The most important thing to remember about sharing buttons is that they should be easy to find. If you have a blog or an e-commerce site, place the sharing buttons in a prominent location on every page. They can be placed at the top or bottom of the page so people can easily share your content on social media.

Click-to-Tweet link is a URL that turns the interesting parts of your blog into a tweet. It allows users reading your content online to easily send a tweet containing a part of your blog post instead of sharing the whole blog. The best part about Click To Tweet links is that readers don’t need much effort to share them. All they have to do is to click the link to share quotes from the blog.

5. Find out what your audience thinks about a topic

With social media, you can invite potential customers to share their opinions or ask questions about specific topics through polls or surveys. By getting involved in conversations with potential customers, you’ll be able to determine how they feel about particular topics and what they want more information about.

Once you have this information, it’s time to create some content that will meet those needs! The easiest way to do this is by creating a blog post based on one of the issues during your research phase. This way, customers interested in that topic will see it and get engaged.