Why Instagram Stories are Important for Social Media Marketing
Today’s online business environment is like a battlefield because different businesses use every social network as a marketing platform. Marketers are finding new ways to stand out as the competition for attention continues to heat up. In a world of cold, corporate marketing materials, Instagram Stories gives businesses a chance to be more human. Not only do they get the opportunity to market their services and products, but they also get to interact with real customers and monitor reactions on the spot.
Instagram’s introduction of Stories in 2016 promised that “you can bring your business’s story to life in new ways with text and drawing tools.” It’s been four years since it hit the social media scene. Today, Instagram Stories have more interactive features that have become a major part of how people use Instagram. According to a report by Facebook in 2019, there are 500 million people around the world who use Instagram’s Stories feature every day.
The figures show that the popularity of Instagram Stories has grown dramatically over the past year. So it’s important to understand how they can help your business grow and engage with your target audience.
As mentioned earlier, Instagram Stories can be entertaining, but they can also be powerful tools for marketing your business. One of the most interesting parts of Instagram Stories is that it allows photos and videos that combine together into a slideshow format. It will disappear after 24 hours, but you can keep it on your profile as Story Highlights.
If you’re not using Instagram Stories, you’re missing out on an opportunity to expand your reach and grow your audience.
Why You Should Use Instagram Stories for Your Business
1. Instagram Stories are Easy to Use
Instagram Stories is extremely easy to use. Unlike Snapchat or other social media platforms, there aren’t many confusing steps or extra features that must be mastered before creating content. Plus, plenty of free tools are available for those who want extra help creating their first story or improving their existing skills.
Instagram Stories are a great way to cut down on the time it takes to create content for your business. With Instagram Stories, you can quickly post footage from an ongoing event or share the pictures or features of your new product. You don’t have to wait for the perfect lighting, background, or video editor.
2. It Gives Brands a Chance to Show off their Personality
Instagram is known for its bright colors and fun filters that make everything look picture-perfect. But this doesn’t always work for brands because they need to communicate more than just a pretty face or place. They need to tell stories about what matters most — their products and services. And this is where Instagram Stories come in handy.
Stories are about sharing more than just images and videos — they’re about sharing an experience. And people love experiences, especially when they’re shared by brands. For example, showing footage with a customer at your warehouse is a plus if you run an online clothing store. That authenticity makes people connect with brands on Instagram — exactly why you should use Instagram Stories.
3.Instagram Stories Allows Users to Participate in your Brand Story
Instagram Stories are a great way to add a personal touch to your Instagram marketing strategy. The feature has become very popular among brands and businesses because it allows users to interact with the brand in real time. For one thing, Instagram Stories allows users to participate in your brand story by asking questions or sharing their own experiences. This means that you can immediately get feedback on your products and services without waiting for them to write a review on Yelp or Google.
It might seem obvious, but it’s important to remember that if you want your audience to participate in your brand story, you need to give them something worth participating in. If you’re hosting an event or have a new product launch, consider asking questions like “Did anyone try our newest flavor yet?” or “Which color would you pick?”. This way, people trying the new flavor can share their experiences with others and get excited about the latest product launch. In other words, Your audience will feel more connected to the brand if they feel like they have a stake in it, resulting in more engagement for you on social media.
4. It Enhances Brand Awareness, Trust, and Loyalty.
Instagram Stories can improve familiarity with your brand image. People are more likely to trust brands they frequently see on their feeds. With Instagram stories, you can post several times per day without overwhelming your audience or annoying them with too much content at once. This makes it easier for users to see your offer without feeling overwhelmed by information overload.
When you post regularly on Instagram Stories, followers will see that you’re human — not just an account controlled by an algorithm that pops up every time they open their app. If they know who’s behind the account, they’re more likely to trust what you say and feel like they know you better as a person or brand.
5 Instagram Stories Gives you a Chance to be Creative and Test New Ideas
Instagram Stories lets you experiment with different things, such as new hashtags, content types, and even ad formats. You can use this feature to find out more about what works best for your audience without worrying about it being permanent or spending too much.
You can post different stories to find out what works best for your brand and its audience. This could be anything from behind-the-scenes photos from events, contests, or promotions, behind-the-scenes videos from business trips or office life, or even just general updates about what’s going on at your company at any given time! The possibilities are endless!