If you’ve been ignoring local SEO and letting your competitors run away with all your potential customers, it’s time to change your ways.
Nearly half of all searches on Google are looking for local information. That means search input like “Restaurants near me” or “fitness center in my area” is a major part of online search and a starting point for many customers’ buying journeys. This proves that improving visibility through local SEO should be a priority for small businesses. You should be easily discoverable in search engines or, better still, in location-based searches.