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7 Ways to Improve Local SEO and Attract New Business/Customers in 2023

7 Ways to Improve Local SEO and Attract New Business/Customers in 2023

If you’ve been ignoring local SEO and letting your competitors run away with all your potential customers, it’s time to change your ways. 

Nearly half of all searches on Google are looking for local information. That means search input like “Restaurants near me” or “fitness center in my area” is a major part of online search and a starting point for many customers’ buying journeys. This proves that improving visibility through local SEO should be a priority for small businesses. You should be easily discoverable in search engines or, better still, in location-based searches.

Understanding Google’s Page Speed Criteria

Understanding Google’s Page Speed Criteria

Page speed can make or break your website’s user experience. Research suggests that 53% of website users will leave a page if it takes longer than three seconds to load. “The more delay, the more unhappy the user,” says former Developer Programs Tech Lead at Google, Maile Ohye. Conversely, the faster your website loads, the better your users will like it, buy from you, and continue to trust you, as the case may be. What’s more? Page speed is one of the crucial SEO ranking factors.

Why Instagram Stories are Important for Social Media Marketing

Why Instagram Stories are Important for Social Media Marketing

Instagram Stories can be entertaining, but they can also be powerful tools for marketing your business. One of the most interesting parts of Instagram Stories is that it allows photos and videos that combine together into a slideshow format. It will disappear after 24 hours, but you can keep it on your profile as Story Highlights.

Should I Integrate My Social Media Marketing and Blog Marketing

Should I Integrate My Social Media Marketing and Blog Marketing?

Blogging shouldn’t be your entire strategy. Instead, it should complement your social media marketing efforts. Social media and blog marketing are two of the most popular forms of digital marketing. Both have benefits, but businesses may need help to see the value of integrating them together and how to do it right. In this post, we’ll look at how you can use your blog content and social media platforms to improve results and get more value from your time and money.