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SOCIAL MEDIA MARKETING

Tranquilux

Tranquilux is a UK-based wellness brand offering science-backed products designed to improve sleep and digital wellbeing. The team approached us to build their digital presence from scratch and launch two key products, starting with their flagship Luxury Silk Sleep Mask. With no existing social media audience and zero paid traffic history,

CONTEXT SETTING

Background

  • Develop a high-converting paid ad strategy
  • Establish a consistent and relatable brand voice
  • Build authority through organic content and education
THE PROBLEM
SPECIFIC GOALS

Objectives

  • Launch the Tranquilux Silk Sleep Mask to the UK market
  • Drive direct-to-consumer sales through Instagram & Facebook
  • Generate a minimum 2x ROAS on ad spend
  • Build brand legitimacy and presence on Meta platforms
  • Grow a local community of sleep-conscious users
OUR PLANNED APROACH

Our Multi-Channel Strategy

Product Messaging + Positioning

We refined the brand story and product
messaging to focus on:

  • Sleep science + luxury self-care
  • 100% blackout comfort with silk technology
  • Emotional outcomes: better mood, deeper rest, mental clarity

Creative Content Development

We designed and deployed:

  • 30+ Instagram & Facebook posts (static, carousels, and reels)
  • Hook-driven ad creatives tailored to pain points like insomnia, screen fatigue, and early waking
  • Educational content focused on the science of sleep and importance of darkness.

Full-Funnel Meta Ads Campaign

We ran a multi-layered campaign that included:

  • Awareness: Sleep deprivation hooks + video reels
  • Conversion: Product feature carousels, price drops, urgency offers
  • Retargeting: “100-Night Guarantee” ads + social proof testimonials.
SUMMRAY OF RESULTS

Performance After 90 Days

3x

ROAS (Return on Ad Spend)

300%

increase on website conversion month over month

Luxury Silk Sleep Mask

Top Product Sold

£11.60

Cost Per Purchase(Avg.)

100%

organic follower growth on Instagram and Facebook

100%

while building long-term brand equity

VISIBLE OUTCOMES

Business Results

Organic Growth Highlights

  • Posted 3–4 times weekly with high save/share rates
  • Created interactive highlights: Wellbeing Tips, Product Info, Educative and Product Promotion
  • Drove sign-ups for the Free Digital Wellbeing Program from Instagram bio

Services Offered

  • Paid Advertising Strategy & Management
  • Social Media Management
  • Creative Content Production
  • Brand Positioning & Messaging
  • Conversion Rate Optimization (CRO)
  • Analytics & Performance Reporting
VISUAL DESIGN

Marketing Creatives

Tranquilux partnered with DMi Agency to launch its flagship Luxury Silk Sleep Mask, achieving 3× ROAS, 300% MoM conversion growth, £11.60 CPA, top product sales, and 100% organic social growth while building long-term brand equity.

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