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SOCIAL MEDIA MARKETING

Magnolia Antique Doors

Magnolia Antique Door Co. curates rare, handcrafted antique doors sourced from around the world. Their audience consists of homeowners, designers, and builders who appreciate the charm and craftsmanship of historical architecture. The brand Approached us to expand its digital presence, grow online sales, and increase visibility among design-conscious homeowners across the U.S

OBJECTIVES

Goals

  • Increase qualified traffic and online sales.
  • Grow Instagram and social media following organically.
  • Establish a consistent paid ads strategy across Meta and Google.
  • Strengthen the brand’s positioning as a luxury antique door curator.
THE PROBLEM
OUR PLANNED APROACH

Our Multi-Channel Strategy

Meta Ads Strategy

  • Ran conversion campaigns using the product catalog with lifestyle images as lead creatives.
  • Introduced interest targeting around interior design, luxury homes, restoration projects, and architecture.
  • Scaled top-performing campaigns by 10–15% weekly while maintaining strong ROAS.

Google Ads Strategy

  • Built Search and Performance Max campaigns targeting high-intent queries (e.g., “buy antique doors,” “arched wooden doors,” “luxury entry doors”).
  • Optimized landing pages for product-level conversions and high-value traffic.

Organic Growth & Content

  • Implemented a consistent posting strategy highlighting restoration stories, door installations, and behind-the-scenes craftsmanship.
  • Blended reels, carousels, and transformation visuals for higher engagement.
PERFORMANCE OF ACTIVITIES

Results

METRIC

Organic Growth & Content

BEFORE

2000+

AFTER

11,800+

GROWTH

5X

Monthly Revenue

2X

3X

3X

Engagement Rate

116.67%

+350%

3.5X

Social Media Page 30-Day Reach

111.9K

397K

3.5X

OUR PLANNED APROACH

Program

Highlights

  • Increased social trust and engagement among homeowners, designers, and realtors.
  • Created a warm audience pool for remarketing and future launches.
  • Consistent month-on-month ad performance growth with reduced cost per purchase.

Outcome

Within 6 months, Magnolia Antique Doors transformed from a niche regional seller into a nationally recognized luxury e-commerce brand. With over 12K followers, consistent 6-figure revenue, and growing organic reach, the brand now commands authority in the luxury architecture and design market.

Services

  • Meta (Facebook & Instagram) Ads
  • Google Ads (Search + Performance Max)
  • Organic Content Strategy
  • Retargeting & Lookalike Campaigns
  • Campaign Scaling & Analytics
MAJOR STRATEGIC INITIATIVE

Key Campaigns

Antique Doors Loved by Homeowners”

– lifestyle carousel ad featuring installed pieces.

“Own a Piece of History”

– video campaign spotlighting the craftsmanship process.

“Arched Door Collection Launch”

– new arrivals showcase that blended education + exclusivity.

VISUAL DESIGN

Marketing Creatives

Magnolia Antique Doors partnered with DMi Agency to drive organic growth and content strategy, achieving 5× follower growth (2,000+ → 11,800+), 3× monthly revenue increase, 3.5× engagement rate growth (116.67% → 350%), and a 3.5× boost in 30-day social media reach (111.9K → 397K).

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