SOCIAL MEDIA MARKETING

Digital Homes

Digital Homes is a premium real estate photography and marketing agency serving NY, CT, and FL.With 13+ years of industry experience, the brand specializes in delivering high-impact visuals,
including photography, drone footage, virtual staging, and marketing services tailored for real estate agents.

The Challenge

Before partnering with us, Digital Homes had a strong service offering but lacked the online presence and visibility needed to reflect their authority. The Instagram page was recently created, sitting at only 29 followers, with a few posts and minimal traction. Their Facebook page also lacked momentum.

Tech + Tactics Used

Social Media Strategy

  • Weekly Instagram, Facebook, and LinkedIn content
  • Video reels, carousels, photo showcases
  • Story highlights and branded CTA graphics

Creative Services

  • Carousel designs with copy and graphic text
  • Video editing (music, logo overlays, vertical/horizontal cuts)
  • Content from property shoot archives

Growth Optimization

  • Hashtag and geo-targeting for local agents
  • Story tagging and highlights
  • Follower engagement (DMs, likes, comments

Cross-Platform Scheduling

  • Reposting to Facebook, LinkedIn, and TikTok
  • Reel-based strategy to build trust and visibility

Results After 90 Days

PLATFORM

BEFORE

AFTER

Instagram Followers

29

678+

Facebook Followers

~ 200

2.2K+

Monthly Organic Reach

< 500

10,000+

Top Performing Reels

<500

Views

13.5K

Views

Engagement

0%

300%

Increase

Results After 90 Days

PLATFORM

Instagram Followers

BEFORE

29

AFTER

678+

PLATFORM

Facebook Followers

BEFORE

~200

AFTER

2.2K+

Monthly Organic Reach

BEFORE

< 500

AFTER

10,000+

Top Performing Reels

BEFORE

< 500 views

AFTER

13.5k views

Engagement

BEFORE

0%

AFTER

300% Increase

Content Highlights

  • Reels: Drone flyovers, room transitions, “Before & After” edits .
  • Carousels: Referral Programs, service explainers, promos
  • Graphics: All branded with company colors and logo overlays.
  • Stories: CTAs, behind-the-scenes, updates

Key Wins

  • One reel reached 13.5K+ organic views
  • Inbound leads and inquiries increased significantly
  • Established a branded visual identity on LinkedIn, Instagram and Facebook
  • Boosted word-of-mouth by showcasing real estate partners and happy clients
  • Reused content for multi-platform consistency

Marketing Creatives

Digital Homes partnered with DMi Agency to drive organic social growth and engagement, achieving Instagram followers: 29 → 678, Facebook followers: 200 → 2.2K, monthly organic reach: <500 → 10,000+, top-performing reels: <500 → 13.5K views, and engagement growth: 0 → 300%.

Do You have a Project in Mind?

Drop us a line and we will be in touch!

A member of our team will reach out to you shortly to discuss your proposal in detail.

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