AI has changed the way traditional marketing works, and SEO is no exception. With the introduction of AI Overviews and the growing adoption of AI chatbots alongside search engines, organic discovery is evolving. Put simply, customers increasingly discover brands through AI chatbots and AI-powered search experiences, sometimes even before traditional Google results. As such, marketers are identifying a new path for business growth through AI traffic — a practice commonly referred to as AI SEO.

AI SEO focuses on improving brand visibility within AI-driven discovery. As AI becomes central to modern marketing, a new sub-discipline — AI visibility — has emerged to help brands understand how they appear in AI-generated responses. Much like traditional SEO once centered on Google rankings, AI SEO now requires tools that measure visibility, coverage, and performance across AI-powered interfaces.

However, because AI visibility tracking is still a young and rapidly evolving space, choosing the right tool can feel overwhelming. That’s why, we’ve curated the top 15 AI visibility tracking tools, breaking each one down by pricing, key advantages, and potential limitations so you can confidently choose the platform that fits your goals and budget.

1. ZipTie

ZipTie is an AI search analytics platform designed to track brand and content visibility across AI-powered search systems such as Google AI Overviews, ChatGPT, and Perplexity. It claims to be ‘the first platform to offer AI Overviews tracking.’ The tool helps brands in understanding how AI engines interpret, cite, and summarize brand content.

Pricing: 14-day free trial available. Paid plans start at $69 per month.

Advantages of Ziptie

• Ziptie tracks visibility across multiple AI platforms in one dashboard
• Provides real-time monitoring of AI-generated responses
• Offers helpful insights for improving AI citation likelihood

Limitations of Ziptie

• Limited coverage of lesser-known LLMs
• Credit-based system can be confusing for new users
• In comparison to enterprise platforms, feature depth is still evolving.

• 2. Semrush AIO 

Semrush AIO extends the traditional Semrush SEO ecosystem by adding visibility tracking for Google AI Overviews, Gemini, ChatGPT and Perplexity AI. It helps marketers understand which keywords now trigger AI-generated summaries and whether their domains appear within them.

Pricing: 7-day free trial available. Paid plans start at $199 per month

Advantages of Semrush AIO

• Combines traditional SEO and AI search data in one platform
• Backed by one of the largest keyword databases globally
• Useful for hybrid SEO + GEO (Generative Engine Optimization) strategies

Limitations of Semrush AIO

• High pricing compared to specialized AI tools
• Limited prompt-level or conversational AI tracking
• AI features are not as deep as standalone platforms

3. Ahrefs Brand Radar

Ahrefs Brand Radar is a standalone tool that helps marketers track their brand’s visibility across AI-powered search, YouTube, and Reddit. It monitors real AI-generated answers, analyzes brand mentions, benchmarks competitors, and uncovers content gaps.  ith one of the largest AI visibility databases, Brand Radar covers six AI platforms: Google AI Overviews & AI Mode, ChatGPT, Perplexity, Microsoft Copilot, and Gemini.

Pricing: No free trial available. $199 for one platform and $699 for 6 AI Platforms 

• Advantages of Brand Radar

  • Monitors brand mentions across 6 AI platforms, Google, websites, and YouTube in one dashboard

  • Provides insights into AI responses, cited pages, and AI share of voice for competitive benchmarking

  • Tracks search demand, web visibility, and video mentions to strengthen overall AI and brand presence

  Limitations of Brand Radar

  • AI visibility metrics can fluctuate daily due to non-deterministic AI responses

  • Key upcoming features—Reddit visibility, TikTok support, and custom prompting—are not yet available

  • Some competitors’ mentions and citation gaps may require manual interpretation to identify opportunities

4. Otterly AI

Otterly AI focuses on monitoring how brands appear in generative AI answers across tools like ChatGPT, Perplexity, and Google AI Overviews. It is widely mentioned in AI SEO discussions for its accessibility and ease of use. It shows which content, links, and brands are being cited, how often, and in what context, giving teams insight into their AI search footprint.

Pricing: 14-day free trial available. Paid plans start from $29 per month 

Advantages of Otterly AI

• Tracks multiple AI platforms simultaneously (ChatGPT, Perplexity, Google AI Overview)

• Provides automated updates for continuous brand and keyword monitoring

• Shows brand sentiment and ranking analysis across AI search results

Limitations of Otterly AI

• Limited enterprise-grade customization

• Costs increase with more search prompts

• Some reports may be blank if AI platforms don’t return results

   

   5. Scrunch AI

  Scrunch AI specializes in tracking brand mentions, sentiment, and positioning inside AI-generated answers. It emphasizes prompt-level monitoring and response pattern analysis. It’s special features dedicated to both agencies and enterprises to optimize for generative search and move from traditional SEO to AI-first strategies.

  Pricing:  7-day free trial. Paid plans start from $100

  

  Advantages of Scrunch 

  • Prompt-based tracking across AI engines
  • Strong sentiment and brand perception analysis
  • Useful for reputation monitoring
  • Identification of content gaps and white space topics
  • Insights into sources trusted by AI models

  Limitations of Scrunch 

  • Higher learning curve for beginners
  • Pricing may be steep for solo marketers
  • Overkill for basic visibility needs

  6. Geneo AI

Geneo AI appears in multiple AI rank-tracking tool roundups as a lightweight solution designed for monitoring AI search presence without advanced enterprise features. It uses 5 AI prompts as the baseline for you to discover your visibility in major AI search.

Pricing: Limited free credits. Paid plans start from$39 per month

Advantages of Geneo AI

• Affordable entry-level pricing
• Simple setup
• Useful for early-stage experimentation

Limitations of Geneo AI

• Limited analytics depth
• Minimal competitive benchmarking
• Smaller support and documentation ecosystem

7. Surfer AI Tracker

Surfer AI Tracker is an extension of Surfer SEO’s content optimization ecosystem. It allows users to connect content performance with AI visibility signals through prompt-level tracking across AI search experiences. At the time of writing this, Surfer AI Tracker currently supports 4 platforms: Google AI Overviews, Google AI Mode, ChatGPT, and Perplexity.

Pricing: No free trial Paid plans start from $95 

Advantages of Surfer AI Tracker 

• Integrates directly with Surfer SEO workflows
• Useful for content-led AI optimization
• Strong on-page analysis foundation

Limitations of Surfer AI Tracker

• Requires existing Surfer subscription
• Limited standalone AI analytics
• Less insight into chatbot-specific behavior

8. Peec AI

Peec AI provides cross-platform AI search analytics, tracking brand mentions, frequency, and sentiment across major LLM-driven platforms.

Pricing: Free trial available. Paid plans start from€89 per month

Advantages of Peec AI

• Prompt-level AI visibility tracking across major LLMs

• Actionable insights to optimize content for AI answers

• Competitive benchmarking and AI share of voice

Limitations of Peec AI

• Focused on LLMs; limited coverage of other platforms

• Analytics-only; no content creation tools

• Enterprise-oriented; may be overkill for small teams

9. Profound

Profound is an enterprise-level AI search optimization and visibility platform designed for large brands needing deep analytics, compliance, and reporting.

Pricing: Free plans unavailable, Paid plans starting from $99/month

Advantages of Profound

• Advanced AI visibility analytics
• Enterprise-grade compliance (SOC2)
• Strong reporting and attribution features

Limitations of Profound

• High cost
• Not beginner-friendly
• Best suited for large organizations only

10. Athena HQ

Athena HQ focuses on agency and brand-level AI visibility monitoring, particularly around reputation and competitive exposure in generative responses. 

Pricing: Free audit available. Paid plans start from $95 per month

Advantages of Athena HQ 

• AI visibility for 8 top AI platforms
• Competitive gap analysis
• Useful for agency reporting

Limitations of Athena HQ 

• Pricing not ideal for individuals
• Limited self-serve onboarding
• Smaller ecosystem compared to SEO giants

11. Nimt AI

Nimt AI focuses on why AI models recommend certain brands. It reveals the sources and conversations shaping those answers and turns that insight into clear next steps, helping teams actively influence AI recommendations instead of just tracking them.

Pricing: 7-day free trial. Paid plans start from $59 per month

Advantages of Nimt AI

• Simple functionality
• Lower pricing
• Easy to test AI visibility concepts

Limitations of Nimt AI

• Limited documentation
• Minimal community validation

12. XFunnel

XFunnel is a tool focused on AI visibility across different stages of the customer journey, helping brands understand where and how they appear in AI-generated responses during awareness, consideration, and conversion prompts. Acquired by HubSpot in October 2025, XFunnel provides insights into brand exposure across leading AI tools. The free audit includes analysis across four AI platforms: ChatGPT, Gemini, Claude, and Perplexity. Enterprise plans expand coverage to more platforms, including Grok and Microsoft Copilot.

Pricing: Free audit available for basic AI search analysis; custom pricing for Enterprise plans.

Advantages of XFunnel

• Persona and journey-stage segmentation
• Useful for attribution modeling
• Helpful for advanced marketers

Limitations of XFunnel

• Complex setup
• Higher cost for indepth tracking 

13. Hall AI

Hall AI fits well in a list of AI visibility tools focused on generative search and brand intelligence. It provides insights into brand mentions, sentiment, citations, and AI agent activity, making it useful for understanding performance beyond traditional search engines.

Pricing: Free plan with limited features. Paid plans start at $199 per month.

Advantages of Hall AI

• Alert-based monitoring
• Simple interface
• Useful for brand mention tracking

Limitations of Hall AI

• Limited analytics depth
• Few optimization recommendations
• Smaller feature roadmap

14. AirOps

AirOps is an AI-powered content and SEO workflow platform built for teams that already have a clear content strategy and want to scale execution. It lets marketers automate tasks like content refreshes, keyword research, and competitor analysis using customizable workflows, while keeping humans in the loop for quality control. The platform is especially strong for managing content at scale, with grid-based planning, bulk operations, and direct CMS publishing.

Pricing: Free Solo plan available (1 user, 1,000 tasks/month); custom pricing for Scale and Agency plans.

Advantages of AirOps

• Flexible, customizable AI workflows for content and SEO operations

• Strong for scaling and testing structured content workflows

• Supports GEO and AI search optimization through content refresh and structure

Limitations of AirOps

• Not a dedicated AI visibility or ranking measurement tool

• Limited post-publish performance analytics

• Requires prior SEO knowledge and comfort with complex workflows

15. Writesonic AI

Writesonic has expanded beyond AI writing into AI search visibility and optimization. It now combines content creation, SEO optimization, and AI search tracking in one platform. Users can generate articles, analyze competitors, and fix SEO or AI SEO issues while saving time and costs.

Pricing: Free 25 credits per month. Paid plans start from $39 per month

Advantages of Writersonic AI

• All-in-one platform (content + AI insights)
• Helpful for scaling AI-optimized content
• Built-in automation workflows

Limitations of WriterSonic AI 

• Broad focus reduces specialization
• Limited transparency into ranking logic
• Less suitable for deep analytics teams

AI SEO & Visibility Tools: Features and Pricing

Conclusion

Ultimately, integrating AI visibility tracking into your digital strategy is no longer optional. However, never rely solely on these tools. Just as SEOs say you gain raw, valuable insights by trial and testing in Google Search, the same applies to AI SEO. Try your prompts and keywords in ChatGPT, Gemini, Perplexity AI, Google AI Mode, and other platforms. The answers to building content that generates leads and revenue may be hiding in plain sight.