In every Ramadan, not only do eating habits change, social behaviors transform as well. Time slows down and intentionality increases. And for food brands, this is a golden chance to connect with your audience on a deeper level – think about responding to cultural and familial affinities and not just selling stuff. This time of the year, your audience aren’t just asking the question “What should I eat?” They’re asking “How do I nourish myself, my family, and my faith?”
Social Media Marketing for Food Brands During Ramadan
During Ramadan, food brands have got to be intentional on social media to tap the rare opportunities it provides in offering value to their consumers. For example, Meta confirmed that activities on Facebook and Instagram usually skyrockets in the MENA region during Ramadan. This, they explained, creates opportunities for brands to craft meaningful content, post strategically and mix it with paid ads. It’s a time to reach the audience that matters most and not lose them to your competitors.
Furthermore, during Ramadan audiences are more reflective and value-driven. Their food decisions are intentional, not impulsive. They prioritize community, charity, and togetherness. In that regard, they actively search for inspiration. When you leverage social media well, Ramadan content can build long-term brand trust, cultural relevance and emotional loyalty (the kind money can’t buy).
Read More: A Practical Guide to Paid Social Marketing for Food Brands
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The 10 Evergreen Ramadan Content Ideas for Food Brands on Social Media
To save you hours of searching for what to post during Ramadan, we have curated the following ten lists of content ideas for your food brand to leverage during one of the most important period of the year to the Muslim population. Your content format could be in the form of a carousel, Reels, daily Stories, or downloadable PDFs. Whatever form you choose, the following ideas work every year, regardless of trends or algorithms.
1. 30 days of Iftar meal ideas
Let’s be honest, almost every Muslim struggles daily with “What should we make for iftar?” With your content available online, your audience will know what to cook, and when they come across your posts, they’ll have a clear idea of what to cook the next day.
To execute this effectively, create:
- A 30-day iftar meal calendar
- Simple, affordable recipes
- A mix of traditional and modern meals, depending on the region you are targeting
Real-world examples for inspiration
IG Reels: Ramadan 30 Days Food Series
IG Reels: Chef T’s 30 Days Food Series
2. Health & wellness tips
Position your brand as one that cares about well-being, not just taste. During Ramadan, most people experience daytime energy loss, so they eat energy-dense foods at Iftar to replenish it. Educate your audience about meal planning, what to take, and what not to take during Iftar and Suhoor. In short, share healthy eating tips.
Examples of such posts include:
- Sharing foods that keep your audience energized during the day.
- Hydration tips between Iftar and Suhoor
- Balanced plate ideas for fasting hours
This content will perform extremely well because it’s practical and caring, and almost everyone wants to know the secret to maintaining full energy between the dawn and breaking of their fast.
Real-world examples for inspiration
Blog Format: Top Tips for Healthy Eating During Ramadan
IG Infographic: Weight Loss Ingredient Swap
IG Carousels: Your Dietitians’ Ramadan Eating Guide
3. Charity & giving Ideas (Sadaqah content)
Ramadan is the month of giving, and giving to the needy is highly recommended, with bountiful divine rewards attached. Posting this kind of content will inspire your audience to give. And also, people are searching for what to donate to the community. For example, most Nigerians love seeing when you try to uplift others, and they will engage with that type of content.
Food brands can highlight:
- Community food donations
- Feeding programs
- Partnerships with local mosques or NGOs
- Curate food gifts ideas (different packages)
Real-world examples for inspiration
IG Reels: Distributing Iftaar at Al Aqsa
IG Reels: Iftaar Food Distribution in Afghanistan
4. Eid food preparation content
Don’t stop at Ramadan, Eid is the celebration everyone plans for. After a 30-day straight abstinence (not eating a three-square meal), everyone would be anticipating that big day when they can eat at any time they want. Muslims around the globe make this a big deal and celebrate with specially prepared meals.
Eid celebration food ideas can include:
- Eid menu inspiration
- Bulk cooking tips
- Dessert preparation guides
- Family-sized meal ideas
Real-world examples for inspiration
IG Reels: Eid Food
YouTube Video: Unique Menu by Recipe of the World
5. Behind-the-scenes Ramadan edition
Show the human side of your brand. Your audience really want to see what went on behind closed doors. Show them how you went to the market to get your ingredients, how you store them before their use-by date, the people who helped during the process, and more.
Examples of these posts can include:
- How your team prepares for Ramadan
- Adjusted kitchen routines
- Staff iftar moments
Real-world examples for inspiration
IG Reels: BTS Video – Ramadan Vlog
6. Ramadan food giveaways
Giveaways feel different during Ramadan. They feel intentional. Organizing a free iftar party, for example, where family and friends meet creates a sense of connection and gathering where one can chat, pray, and see each other physically.
Ideas of this kind of post can include:
- Free iftar meals
- Grocery hampers
- Eid food boxes
Real-life examples for inspiration
IG Reel: Iftar Potluck
Blog Format: Ramadan Relief Food
7. Halal food hacks
Educational content always wins. Share about Islam, the halal and the haram (what is permissible to consume and what the Muslims have been prohibited from eating). This serves as a reminder not to violate the law.
Examples of these posts:
- How to check halal labels
- Storage tips for halal meals
- Cross-contamination awareness
Real-life example for inspiration
Blog Format: Halal Delicacies for Ramadan
Blog Format: Halal Foods
8. Iftar meetups & community dinners
Highlight togetherness because it’s at the heart of what your audience sharing during this month-long experience. This reinforces food as a connector, not just a product.
Content ideas:
- Sponsored community iftars
- Customer-hosted iftar gatherings
- Mosque or neighborhood dinners
Real-life example for inspiration
IG Reels: Community Dinner
IG Reels: Annual Iftar Party
9. Partnership posts with influencers/top social media creators
Influencers and food brands should unite for Ramadan. During Ramadan, trusted influencer recommendations directly drive purchases for 25% of consumers in Saudi Arabia and 23% in the UAE, according to this study. This social media strategy is therefore worth exploring.
Partnership Ideas:
- Iftar meal collabs
- Suhur prep series
- Ramadan food challenges
- Charity initiatives
Real-life example for inspiration
IG Reels: Coca-Cola Ng & Alliyah mm
IG Reels: Feesa_everyday & iamterragold
10. Islamic values on eating and drinking
This must be done carefully and respectfully. Share the approved manners by the Prophet while eating or taking water. Make it eucational, not preachy. Informative, not performative.
Examples:
- Sunnah foods for iftar
- Teachings about moderation
- Prophetic eating habits
Real-world examples for inspiration
Blog: Eating Etiquette
IG Reels: Hoopfinesse
Bottom Line
Food brands that win during Ramadan respect culture, understand the emotions, and prioritize value over virality. When you show up with sincerity, relevance, and care, your audience remembers long after Ramadan ends- they stick around. At DMi Agency, we help businesses accelerate their social media growth (Paid Ads & Social Media Management), while they run other critical aspects of their business.
