SOCIAL MEDIA MARKETING

Hotel Warehouse

Hotel Warehouse is a U.S.-based eCommerce brand supplying hotels, rentals, and restaurants with premium-quality furniture, appliances, disposables, and guest-room essentials. They partner with DMi Agency to manage Google Ads, email marketing, and social media—aiming to increase online sales, improve returning-customer retention, and maintain a steady ad efficiency month over month.

Challenges

Before our collaboration, the brand faced:

Fluctuating monthly sales with unclear ad attribution.
Low retention from previous buyers.
Irregular social media posting and minimal organic traffic.
Unoptimized product feeds and limited tracking visibility across campaigns.

Objectives

Scale eCommerce revenue through performance max and search campaigns.
Improve ad efficiency (ROAS > 3X).
Drive repeat sales via email automation
Strengthen brand trust through consistent social content.

Our Multi-Channel Strategy

Google Ads (Performance Max + Search)

Built category-based asset groups targeting high-intent like “Hotel supplies wholesale,” “Guest Room Furniture,” “PTAC unit for hotels,” etc.
Implement feed optimization–SEO -optimized titles, lifestyle images, and product categorization.
Introduced free shipping + bulk purchase ad angles.
Weekly optimization focused on eliminating low- ROAS campaigns and scaling top performers.

Email Marketing 

Automated reactivation campaigns for inactive buyers.
Product restock alert and seasonal offer sequences.
Personalized recommendations and bulk-buy incentives.
Integrated performance tracking-email driven conversions now form 15-20% of total sales.

Consistent Social Media Presence

Established a regular posting rhythm on Instagram and Facebook.
Shared new arrivals, product features, hospitality tips, and user-generated content.
Increased follower engagement and improved organic reach by +38% month over month.

Performance Report

AD SPEND

$8.37k

ROAS (Google ADS)

$3.43x

TOTAL REVENUE

$41,426

NOTABLE IMPACT

CTR up 53% conversions increased to 89

AD SPEND

$11.4k

ROAS (Google ADS)

$3.32x

TOTAL REVENUE

$43,296.16

NOTABLE IMPACT

Strong synergy between paid + email campaigns

AD SPEND

$8.84k

ROAS (Google ADS)

$3.41x

TOTAL REVENUE

$46,151.96

NOTABLE IMPACT

Highest blended ROAS improved retention

Marketing Creatives

The Impact

11%

increase in monthly revenue over four months.

20%

of total sales generated from marketing.

3.3x-3.5x

increase in monthly revenue over four months.

+38%

growth in social engagement and brand visibility.

Hotel Warehouse partnered with DMi Agency to boost its digital presence and revenue, achieving 11% monthly revenue growth over four months, generating 20% of total sales from marketing, delivering a 3.3×–3.5× revenue increase, and driving 38% growth in social engagement and brand visibility.

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Hotel Warehouse

Challenges