SOCIAL MEDIA MARKETING

Huddex

Huddex is a full-service international shipping platform based in the UAE, offering lightning-fast parcel and document deliveries to over 200 countries. With mobile-first technology, white-glove service, and competitive rates, Huddex caters to both individuals and businesses looking for a better way to ship worldwide.
The brand approached us to scale aggressively across the UAE and into new regions like Riyadh, Saudi Arabia — driving app downloads, increasing market authority, and boosting real-time leads across multiple platforms.

Goals

  • Generate 10,000+ mobile app downloads across UAE and Saudi Arabia
  • Acquire daily WhatsApp shipping leads with high intent
  • Become a top-ranked international courier service on Google and AI-based search tools
  • Expand brand recognition across GCC (starting with Riyadh)
  • Drive direct online sales from Meta Ads, Google Ads, and SEO
  • Improve social media presence and trust signals

Meta Ads Strategy

  • Launched conversion and lead generation campaigns optimized for WhatsApp, using localized carousel creatives, reels, and videos.
  • Targeted custom audiences based on past engagement, interest in international shipping, relocation, or e-commerce.
  • Created urgency and offer-based ads (e.g., Green Day Promo) to trigger immediate sign-ups and shipping requests.
  • Built retargeting flows for visitors who clicked but didn’t convert — across both app and web traffics

Google Ads Strategy

  • Deployed Search and Performance Max campaigns targeting high-intent queries such as:
    • “Ship parcel to USA from Dubai”
    • Courier service to UK same day”
  • “Send documents to Canada in 24 hours”
  • Enabled direct bookings and quote generation from Google Ads traffic.
  • Ran shopping-style visual ads for shipping offers and seasonal promos.

SEO +AI Ranking

  • Optimized Huddex’s landing pages and blog content to rank for over 100 international shipping keywords in Dubai and the broader UAE.
  • Achieved #1 rankings for terms like:
    •  Top international shipping app Dubai
    • Fastest courier service from UAE
  • Positioned Huddex as a top AI-ranking result across ChatGPT, Gemini, and other AI search tools by structuring content and site schema accordingly.

Social Media & WhatsApp Lead Generation

  • Grew Instagram page visibility through consistent, offer-driven content and sponsored engagement ads.
  • Used Meta lead ads with direct-to-WhatsApp CTAs to drive over 5,000 qualified leads, many of whom converted within 24 hours.
  • Created highlight covers and feed posts that built social proof and customer confidence.

Email Marketing

  • Created and executed a 4-email sequence to promote the Green Day Offer, emphasizing:
      • Fast delivery promise (as low as 28 hours
      • Mobile app perks for users booking via app
      • Limited-time discounted shipping rates
  • Segmented audience lists by previous users, new signups, and WhatsApp leads
  • Achieved high open and click-through rates by using urgency and clear CTAs

Results

METRIC

BEFORE

AFTER

GROWTH

App Download

~2000+

11,800+

5X

WhatsApp Leads

< 500

3X

3X

Instagram Reach (30 Days )

50K

250K

5X

Google Rankings (UAE)

Not in Top 20

#1 for key Shipping terms

Top of Search

Direct Online Sales

Minimal

Daily Sales via SEO, Meta & Google Ads

Revenue-Generating

Locations Active

UAE Only

UAE + Riyadh, Saudi Arabia

Expansion Achieved

Results

METRIC

App Download

BEFORE

~2000+

AFTER

11,800+

GROWTH

5X

METRIC

WhatsApp Leads

BEFORE

< 500

AFTER

3X

GROWTH

3X

METRIC

Instagram Reach (30 Days )

BEFORE

50K

AFTER

250K

GROWTH

5X

METRIC

Google Rankings (UAE)

BEFORE

Not in Top 20

AFTER

#1 for key Shipping terms

GROWTH

Top of Search

METRIC

Direct Online Sales

BEFORE

Minimal

AFTER

Daily Sales via SEO, Meta & Google Ads

GROWTH

Revenue-Generating

Services

  • Meta (Facebook & Instagram) Ads
  •  Google Ads (Search & Performance Max)
  •  Email Marketing Campaigns
  •  WhatsApp Direct Lead Generation
  • SEO (Content + Technical)
  •  AI Search Optimization
  •  Regional Expansion Strategy
  • Social Media Management & Growth

Outcomes

Within 6 months, Huddex evolved from a promising shipping startup into one of the top-ranked international courier services in Dubai, expanded into Saudi Arabia, and built a loyal customer base across two major GCC cities. Their app reached 10,000+ installs, SEO traffic and sales multiplied, and the brand achieved massive visibility both in search and social.

Key Campaigns

Green Day Promo Campaign

– Delivered surge in WhatsApp inquiries and downloads

Ship Parcel in 28 Hours

– Speed-focused messaging, emphasizing full tracking and white-glove care

App Install

– Designed for performance + education

Marketing Creatives

Huddex partnered with DMi Agency to drive app adoption, lead generation, and digital expansion, achieving 5× app downloads (2,000+ → 11,800+), 3× WhatsApp leads, 5× Instagram reach (50K → 250K), #1 Google ranking in UAE for key shipping terms, daily online sales growth via SEO, Meta & Google Ads, and market expansion to UAE + Riyadh, Saudi Arabia.

Do You have a Project in Mind?

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