Blooming Colored Girls is an innovative play cosmetic line designed specifically for young melanated girls. As the first-ever play cosmetic company catering to girls with skin of color, their mineral-based products contain no harmful chemicals, ensuring parents feel confident about their choices. Blooming Colored Girls sought to empower melanated princesses and future generations by shifting the norm. They partnered with DMi Agency to enhance their social media presence, streamline their email marketing, and develop an effective marketing strategy.