Social Media Communication and Strategy
National Orientation Agency
The National Orientation Agency of Nigeria is the body of the Federal Government of Nigeria that is tasked with communicating government policy, staying abreast of public opinion, and promoting patriotism, national unity, and development of Nigerian society. They consulted DMi Agency team for their social media management and social media strategy to enhance their core mission to consistently raise awareness, provide timely and credible feedback, positively change attitudes, values and behaviours; accurately and adequately inform; and sufficiently mobilize citizens to act in ways that promote peace, harmony, and national development.
DMi Agency’s expertise in marketing strategy, branding, content writing, management and support played a crucial role in enhancing NOA’s communication and public awareness services, ensuring that the general public understood government programmes and policies better.
- Online Visibility
70% increase
- Public Opinion
50% growth
- National Identity
100% increase
- Social Media Growth
40% increase
- Promotion Areas
4+ Sectors
- Brand Perception
100% increase
By leveraging DMi Agency’s expertise in strategy, social media content writing and management, NOA established strong social media visibility and engagement, which helped them to create awareness for the general public to understand government programmes and policies better. While promoting the spirit of patriotism, nationalism, self-discipline and self-reliance among the citizens of Nigeria.
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