In marketing, brands face a key decision: invest in timeless campaigns or ride the wave of current trends. Trend-based campaigns drive short-term buzz, while evergreen
Most online experience begins with search engines. Google’s dominance as a search engine and its global traffic is why SEO (Search Engine Optimization) remains at
Content may be king, but not all content wears the crown. In this AI search era, certain types of content perform better than others on Google AI Overviews, AI Mode, ChatGPT and other similar AI platforms. To stay visible in AI search engines, we’ve pulled together six types of content that are more likely to […]
Is Artificial Intelligence (AI) still just hype or have we quietly crossed that line? AI now powers some of the biggest shifts in marketing and content strategy. Google’s zero-click search is a perfect example. From blog creation and email personalization to optimizing full customer journeys, AI is rewriting the rules. But with innovation comes tension. […]
Today, many searches don’t require a click on a website link. Instead, users obtain satisfying information directly from Google — thanks to the emergence of zero-click searches. However, if you are bothered about your click-through rate (CTR) and about losing visitors that once relied on your website for information or purchases, this article will be […]
Composing an effective client proposal in digital marketing is a combination of art and science. It’s about demonstrating your expertise and delivering marketing solutions in a manner that speaks to the client’s requirements. But it’s just as important to know what to omit as it is to know what to include. Freelancers and agency owners, […]
In marketing, brands face a key decision: invest in timeless campaigns or ride the wave of current trends. Trend-based campaigns drive short-term buzz, while evergreen campaigns build long-term brand awareness. Which approach delivers better results? We’ll examine five real-world case studies that compare evergreen and trend-based campaigns, revealing how these two work. Examples of Evergreen […]
Most online experience begins with search engines. Google’s dominance as a search engine and its global traffic is why SEO (Search Engine Optimization) remains at the centre of every business’s success through the internet. Whether you’re a startup in Manchester or a retail giant in London, partnering with a top-tier SEO agency can significantly boost […]
Show me a business built only on social media, and I’ll show you one renting space it doesn’t own. To have a functional website in your business name is to have a base you can build everything else on — e-commerce, email, bookings, payments — and a foundation that outlasts trends and platforms. That’s exactly […]
Dubai’s marketing scene is thriving, driven by the city’s business-friendly environment and tech-savvy population. Innovative agencies are sprouting up, not only offering creative solutions to help brands succeed in the UAE and beyond but also competing to stand out as the best marketing agency in Dubai. We’ve curated a well-thought-out list of the top 10 […]
We know how important it is for companies to stand out and prosper in Australia’s competitive marketing environment. Thankfully, Sydney is home to some of the world’s leading digital marketing firms, ready to assist businesses in overcoming the competition. In this article, we will walk you through a carefully curated list of outstanding agencies tailored to […]
According to the Small Business Administration (SBA), there are over 3.5 million Black-owned businesses across the U.S. as of 2025. That’s a powerful force in the American economy. But as Pew Research reveals, only 4% of these are employer firms (those with at least one employee). The rest are mostly solo entrepreneurs, fighting for market […]
New York remains a global hub for innovation, culture, and commerce, and the same can be said of its digital marketing scene. In this ultra-competitive city, your brand’s online visibility is equally crucial as its physical presence in Times Square billboards or SoHo’s retail frontlines. Whether you’re a startup looking to expand, a mid-sized company […]
With ad spending in Saudi Arabia’s advertising market projected to reach $2.54 billion by 2025, paid advertising has become a go-to strategy for businesses seeking to enhance their online presence. However, navigating the numerous agencies offering paid ad services can be overwhelming. To help businesses make informed decisions, we’ve curated a list of the top […]
There’s nothing worse than watching your competitor go viral when you had the better offer. But they had better social media content to win customers. And the better content team. Whether you’re building your brand or expanding your reach in the Abuja market, maintaining a dynamic presence on social media platforms requires a team of […]
When you search for the best SEO agency in Riyadh, Google delivers over 1.2 million results, all claiming to be the best. With so much choice, it can be difficult to narrow down and find the best SEO company with the right services for you. To help you cut through the noise, we’ve handpicked a […]
The UK is home to nearly 8,000 digital marketing agencies, according to the most recent data from Statista. These include hyper-specialized outfits focused narrowly on SEO, social media, or web design, and others that position themselves as full-service digital marketing providers covering the entire digital marketing stack. This article is about the full-service providers. So, […]
Today, the dominant approach to brand-building on social media is showcasing the human side behind the logo and sound bites. TikTok and Instagram have become central to this phenomenon as brands not only present their products but also engage in trending challenges, humorous skits, or lighthearted moments that connect with their audience on a personal […]
What happens when you skip or pause digital marketing campaigns for your business? You have opted out of attention. A dormant social feed, an outdated website, or even no presence at all sends a message that you’re behind. But the right campaign strategy at the right time? That can change everything. Let’s explore two key timing […]
What if you could prep your content like a pro chef preps for a busy dinner service? I’ve had days where content creation felt like chaos. Sometimes, I scramble for topics, write under pressure, and hope it turns out okay. It reminded me of those moments in the kitchen when I’d light the gas, ready to […]
Why do some email marketers often struggle to achieve their goals? Based on email deliverability tests alone, the average rate is 85.7%, which means around 14.3% of emails never reach their intended destination (Emailtooltester, 2023). Email marketing is a multibillion-dollar industry, but success isn’t cheap; it depends on several critical factors. This article explores some of them, […]
When people search online, what makes them click? Your brand name or a general keyword? Both branded and non-branded keywords help businesses get found, but which one gives you the best shot at ranking higher? Understanding the difference can make all the difference in your SEO strategy. Let’s take a closer look at how these […]
Search engine optimization (SEO) relies on keywords as its foundation. But with so many keywords available and the huge impact of AI on SEO, how do you choose the right ones to drive traffic, improve rankings, and grow your business in 2025? In 2025, keywords will go beyond simple terms. Search engines now prioritize semantic […]
Type a question into Google today, and the results you get aren’t just based on keywords. They’re shaped by AI ( AI SEO ). Search results are no longer just about finding exact keyword matches but are influenced by AI-powered understanding, context, and personalization. Google’s newly introduced AI Mode will even take AI Overviews further […]
In our previous blog, we discussed why online businesses invest in SEO. But knowing why SEO matters is just the first step. As a business owner, understanding key SEO terms—even if you’re working with a digital marketing agency—can help you see the bigger picture, connect the dots, and make informed decisions about your online […]
When did you last click on the 5th page of Google results? Probably never. That’s because the chances of finding your answers on the first couple of your search result pages are higher. Google has made it so. Of course, there are rare cases. But still, 50% of Google users click on their results within […]
Everyone has a preference for purchasing from brands. To successfully market your brand to your target audience, you have to make them believe in the quality of your products. This will give you an edge in your industry’s competitive landscape. Learn more about why brand preference is vital for your brand’s growth and success and […]
Two years after the launch of the first mainstream generative AI platform, ChatGPT, the adoption of AI tools continues to spread unstoppably. From Coca-Cola’s marketing campaigns to Harvard’s academic research, Gen AI has grabbed creative and analytical workflows across industries. Gen AI producers, in particular, are moving fast and boldly—to use Google’s term—to lead the […]
Email newsletters continue to thrive as a source of knowledge-sharing even in the age of sweeping social media and search engine dominance. Beyond the distraction-free content they offer to subscribers, email newsletters create intimate learning spaces where experts share their finest insights, uncluttered by algorithms and with minimal advertising. The timeliness, relevance, and depth of […]
Paid social marketing significantly boosts visibility for food brands. Your customers spend time on social platforms like Instagram and Facebook. These platforms offer reach and personalization that traditional advertising can’t match. Food brands can use paid social marketing to target specific demographics. You know who you want to reach, and these platforms let you do […]
Partnerships between online creators and brands (i.e. Influencer Marketing ) to reach, engage, and convert consumers are supplementing traditional advertising methods in many sectors. From fashion and beauty to gaming and finance, influence marketing has proven its versatility across industries, business types (B2B and B2C), and social platforms. In this article, we present a refresher […]
As marketers, we must not only accept that the world around us is flexible and always changing but also anticipate how these changes will affect our work. A new tech product, evolving consumer behaviour, economic shifts, and even global conflicts– like the one currently unfolding in Gaza– all emerge to reshape our attention and necessitate […]
Generative Artificial Intelligence has come to reshape the world of content writing as we know it. There’s no going back. The availability of numerous user-friendly AI tools has made it possible to generate text-based content like blog posts, product descriptions, and social media captions in a fraction of the time it takes human writers. Of […]
Featured snippets are becoming content marketers’ dreams because they take a prime spot (position zero) on Google search results. They answer users’ questions right on the first search result, offering a unique opportunity for businesses to capture attention, drive traffic, and establish authority. Although earning a featured snippet isn’t always guaranteed for everyone, SEO experts […]
A company profile can come as a detailed document or section of a website that outlines relevant information about a company’s operations, products, services, history, mission and goals with the primary purpose of introducing the business to new customers, investors, and other stakeholders. What Is a Company Profile? A company profile is a detailed business […]
![Algorithmic Update: How to Recover from Any Google Algorithm Update Penalty [Webinar]](https://dmidigitalmarketing.com/wp-content/uploads/2023/10/Algorithmic-Penalties-Recovering-from-Ranking-Drops-and-Penalties.png)
Google rolled out algorithm updates to its search engine in August, September and October. These updates are part of its regular efforts to enhance search quality and prevent manipulation of its systems. For some web owners, the new updates can suspend their website. And for others, it may just be fluctuations in their search rankings. […]
Our online presence can differentiate between failure and thriving in your industry. But, simultaneously, you should not try to be everything to everybody on the internet. Not everyone is your audience. You need local SEO strategies and tactics to target and reach the audience that matters most to your business. If you’ve ignored it, it’s time […]
In today’s digital-first world, having a website is just the beginning. It’s like buying a new car — you can’t just park it and forget about it; you have to continually fuel it, get regular oil changes, and undergo routine inspections. This is where ongoing website maintenance comes into play. This comprehensive guide will explore what ongoing web […]
When embarking on a new business venture or launching your next project, entrepreneurs frequently encounter advice like, “You need a logo and a website,” or “It is important for you to have an online presence on Linkedin and all social media” However, for business owners with limited experience, this can understandably seem like a daunting undertaking. […]
According to SEJ “Having an online presence is no longer an option; it’s necessary. From small businesses to huge multinational companies, online visibility has a big impact on the success of a business. This is why having a search engine optimisation (SEO) strategy is paramount for anyone who wants to grow their business online.’’ That means that […]
The salon industry is a dynamic and fiercely competitive landscape, especially in the buzzing heart of London. Traditional marketing methods like word-of-mouth and print advertising have made way for digital marketing strategies. Among them, Search Engine Optimization (SEO) is a powerful tool that can transform how salons attract, engage, and retain customers. Let’s delve into the world […]
Imagine you’re stranded in the heart of London. You’re at Piccadilly Circus, surrounded by city life’s vibrant hustle and bustle. The neon lights are a dazzling spectacle, but there’s one issue: you’re lost. So, what do you do? You probably pull out your smartphone and punch your destination into Google Maps, relying on the power […]
![User Experience and SEO: The Interplay of Design, Speed, and Navigation [Webinar]](https://dmidigitalmarketing.com/wp-content/uploads/2023/10/Episode-2.png)
User Experience and SEO Webinar: In a complex world, there’s something wonderfully good about going back to basics and asking fundamental questions once in a while. It helps us find clarity amidst the confusion and keeps our understanding grounded in what matters most. In a recent episode of The DMi Show, SEO expert, Felix Akinnibi […]
Introduction In today’s digital marketing landscape, high-quality content with Jetpack AI Assistant plays a crucial role in capturing the attention of online audiences, establishing brand authority, and driving organic traffic to websites. The demand for engaging and valuable content is constantly increasing as businesses strive to stand out in the vast sea of information available […]
According to Google: “ Interaction to Next Paint (INP) is a pending Core Web Vital metric that will replace First Input Delay (FID) in March 2024. INP assesses responsiveness using data from the Event Timing API. When an interaction causes a page to become unresponsive, that is a poor user experience. INP observes the latency […]
In the world of Search Engine Optimization (SEO), keyword research plays a crucial role in driving organic traffic to your website. However, targeting high-competition keywords can be challenging and time-consuming. That’s where the concept of finding low-competition keywords comes into play. In this blog post, we will explore effective strategies to identify low-competition keywords using […]
We all know the importance of having a safe, comfortable, and engaging environment for our loved ones as they advance in age. As the population of seniors increases, the demand for senior living communities and retirement homes rises. But how do you ensure your senior living community stands out and attracts occupants in an increasingly […]
Introducing Elementor AI Elementor AI Content writing tool is a powerful tool that has revolutionized website building process. It leverages AI technology to help users design, optimize, and maintain websites with ease. With this tool, website creators can automate various website-development tasks, including generating text, custom CSS, custom code, and even images (coming soon). Elementor […]
