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A Practical Guide to Paid Social Marketing for Food Brands

A Practical Guide to Paid Social Marketing for Food Brands

Paid social marketing significantly boosts visibility for food brands. Your customers spend time on social platforms like Instagram and Facebook. These platforms offer reach and personalization that traditional advertising can’t match. Food brands can use paid social marketing to target specific demographics. You know who you want to reach, and these platforms let you do […]

Influencer Marketing: Benefits, Risks and Best Practices

Influencer Marketing: Benefits, Risks and Best Practices

Partnerships between online creators and brands (i.e. Influencer Marketing )  to reach, engage, and convert consumers are supplementing traditional advertising methods in many sectors.     From fashion and beauty to gaming and finance, influence marketing has proven its versatility across industries, business types (B2B and B2C), and social platforms.  In this article, we present a refresher […]

Google Search is Getting Smarter with Generative AI. But Could it Hurt Organic Traffic?

Google Search is Getting Smarter with Generative AI. But Could it Hurt Organic Traffic?

As marketers, we must not only accept that the world around us is flexible and always changing but also anticipate how these changes will affect our work. A new tech product, evolving consumer behaviour, economic shifts, and even global conflicts– like the one currently unfolding in Gaza– all emerge to reshape our attention and necessitate […]

Human Touch vs. AI Precision: Writing Content in the Generative Artificial Intelligence Era

Human Touch vs. AI Precision: Writing Content in the Generative Artificial Intelligence Era

Generative Artificial Intelligence has come to reshape the world of content writing as we know it. There’s no going back. The availability of numerous user-friendly AI tools has made it possible to generate text-based content like blog posts, product descriptions, and social media captions in a fraction of the time it takes human writers.  Of […]

Writing for Google’s Featured Snippets: How to Structure and Optimize Content for Position Zero in 2024

Writing for Google’s Featured Snippets: How to Structure and Optimize Content for Position Zero in 2024

Featured snippets are becoming content marketers’ dreams because they take a prime spot (position zero) on Google search results. They answer users’ questions right on the first search result, offering a unique opportunity for businesses to capture attention, drive traffic, and establish authority. Although earning a featured snippet isn’t always guaranteed for everyone, SEO experts […]

Company Profile 101: What You Need to Know About Crafting a Compelling Company Profile

Company Profile 101: What You Need to Know About Crafting a Compelling Company Profile

A company profile can come as a detailed document or section of a website that outlines relevant information about a company’s operations, products, services, history, mission and goals with the primary purpose of introducing the business to new customers, investors, and other stakeholders. What Is a Company Profile? A company profile is a detailed business […]

Algorithmic Update: How to Recover from Any Google Algorithm Update Penalty [Webinar]

Algorithmic Update: How to Recover from Any Google Algorithm Update Penalty [Webinar]

Google rolled out algorithm updates to its search engine in August, September and October. These updates are part of its regular efforts to enhance search quality and prevent manipulation of its systems. For some web owners, the new updates can suspend their website. And for others, it may just be fluctuations in their search rankings. […]

7 Ways to Improve Local SEO and Attract New Customers

7 Ways to Improve Local SEO and Attract New Customers

Our online presence can differentiate between failure and thriving in your industry. But, simultaneously, you should not try to be everything to everybody on the internet. Not everyone is your audience. You need local SEO strategies and tactics to target and reach the audience that matters most to your business. If you’ve ignored it, it’s time […]

What is Ongoing Website Maintenance, and Why Do You Need It?

What is Ongoing Website Maintenance, and Why Do You Need It?

In today’s digital-first world, having a website is just the beginning. It’s like buying a new car — you can’t just park it and forget about it; you have to continually fuel it, get regular oil changes, and undergo routine inspections. This is where ongoing website maintenance comes into play. This comprehensive guide will explore what ongoing web […]

5 Essential Steps for Entrepreneurs to Embark on Successful Business Branding

5 Essential Steps for Entrepreneurs to Embark on Successful Business Branding

When embarking on a new business venture or launching your next project, entrepreneurs frequently encounter advice like, “You need a logo and a website,” or “It is important for you to have an online presence on Linkedin and all social media” However, for business owners with limited experience, this can understandably seem like a daunting undertaking. […]

10 SEO Techniques To Grow Organic Traffic

10 SEO Techniques To Grow Organic Traffic

According to SEJ “Having an online presence is no longer an option; it’s necessary. From small businesses to huge multinational companies, online visibility has a big impact on the success of a business. This is why having a search engine optimisation (SEO) strategy is paramount for anyone who wants to grow their business online.’’ That means that […]

Why SEO is the Best Marketing Strategy for Salons in London

Why SEO is the Best Marketing Strategy for Salons in London

The salon industry is a dynamic and fiercely competitive landscape, especially in the buzzing heart of London. Traditional marketing methods like word-of-mouth and print advertising have made way for digital marketing strategies. Among them, Search Engine Optimization (SEO) is a powerful tool that can transform how salons attract, engage, and retain customers. Let’s delve into the world […]

SEO Agency in London for Small Businesses

SEO Agency in London for Small Businesses

Imagine you’re stranded in the heart of London. You’re at Piccadilly Circus, surrounded by city life’s vibrant hustle and bustle. The neon lights are a dazzling spectacle, but there’s one issue: you’re lost. So, what do you do? You probably pull out your smartphone and punch your destination into Google Maps, relying on the power […]

User Experience and SEO: The Interplay of Design, Speed, and Navigation [Webinar]

User Experience and SEO: The Interplay of Design, Speed, and Navigation [Webinar]

User Experience and SEO Webinar: In a complex world, there’s something wonderfully good about going back to basics and asking fundamental questions once in a while. It helps us find clarity amidst the confusion and keeps our understanding grounded in what matters most. In a recent episode of The DMi Show, SEO expert, Felix Akinnibi […]

Supercharge Your Writing: Introducing Jetpack AI Assistant – The OpenAI Content Generator for WordPress

Supercharge Your Writing: Introducing Jetpack AI Assistant – The OpenAI Content Generator for WordPress

Introduction In today’s digital marketing landscape, high-quality content with Jetpack AI Assistant plays a crucial role in capturing the attention of online audiences, establishing brand authority, and driving organic traffic to websites. The demand for engaging and valuable content is constantly increasing as businesses strive to stand out in the vast sea of information available […]

The Ultimate Guide to Core Web Vitals Metrics: Interaction To Next Paint (INP)

The Ultimate Guide to Core Web Vitals Metrics: Interaction To Next Paint (INP)

According to Google:  “ Interaction to Next Paint (INP) is a pending Core Web Vital metric that will replace First Input Delay (FID) in March 2024. INP assesses responsiveness using data from the Event Timing API. When an interaction causes a page to become unresponsive, that is a poor user experience. INP observes the latency […]

How To Find Low Competition Keywords (10 Best Free Keyword Tools)

How To Find Low Competition Keywords (10 Best Free Keyword Tools)

In the world of Search Engine Optimization (SEO), keyword research plays a crucial role in driving organic traffic to your website. However, targeting high-competition keywords can be challenging and time-consuming. That’s where the concept of finding low-competition keywords comes into play. In this blog post, we will explore effective strategies to identify low-competition keywords using […]

10 Best Senior Living Marketing Ideas to Attract Senior Living Occupancy in 2024

10 Best Senior Living Marketing Ideas to Attract Senior Living Occupancy in 2024

We all know the importance of having a safe, comfortable, and engaging environment for our loved ones as they advance in age. As the population of seniors increases, the demand for senior living communities and retirement homes rises. But how do you ensure your senior living community stands out and attracts occupants in an increasingly […]

How to Create High-Quality Website Content with Ease: An Introduction to Elementor AI Content Writing Tool

How to Create High-Quality Website Content with Ease: An Introduction to Elementor AI Content Writing Tool

Introducing Elementor AI Elementor AI Content writing tool is a powerful tool that has revolutionized website building process. It leverages AI technology to help users design, optimize, and maintain websites with ease. With this tool, website creators can automate various website-development tasks, including generating text, custom CSS, custom code, and even images (coming soon). Elementor […]

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